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Big Y gives birth to loyalty program

BY Allison Cerra

SPRINGFIELD, Mass. — Regional supermarket chain Big Y is catering to customers’ bundles of joy with the launch of a new loyalty program.

Baby Y is a free program through which customers receive a variety of incentives, such as coupon offers, discounts on select brands, parenting tips and more. When customers sign up, parents receive a free 30-day supply of select generic prenatal vitamins at Big Y pharmacy and wellness centers, the company said. Additional details about the program can be found on the Baby Y microsite here.

Big Y’s new program follows last year’s launch of A&P’s Live Better Baby Club.

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Palmer’s introduces new Eventone BB cream, dark spot corrector

BY Antoinette Alexander

NEW YORK — Palmer’s, the maker of Palmer’s Cocoa Butter Formula facial care products, has officially launched two new skin care items: the Cocoa Butter Formula Eventone BB cream and Cocoa Butter Formula Eventone dark spot corrector.

Both products feature Palmer’s tone enhancing complex, a blend of tone perfecting ingredients, including cocoa butter, niacinamide, soy, licorice extract, synovea and vitamin C. The complex works to keep skin looking brighter and more uniform in tone by diminishing discolored surface cells and inhibiting uneven pigment formation. 
 
The BB cream (priced at $11) is an all-in-one complexion powerhouse that primes, perfects and protects skin, replacing the need for multiple products. The tone enhancing complex — combined with mineral pigment — moisturizes, primes and evens skin tone, and provides SPF 15 sun protection all in one tube. Available in two shades, light/fair and medium/dark, the formula also can be used as a primer for foundation or on its own for lightweight coverage.
 
The dark spot corrector (priced at $15) is a pigment-perfecting concentrate that delivers a dose of key active skin-lightening ingredients to even tone and reveal a more radiant complexion. This complex, combined with the pigment-perfecting Japanese songyi mushroom extract, keeps skin looking brighter and more radiant. Age spots, dark spots, post-acne scars and sun damage are visibly diminished, the company stated.

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Helen of Troy introduces new Beauty Chic at-home spa products

BY Antoinette Alexander

EL PASO, Texas — Helen of Troy has announced the availability of Beauty Chic, a new line of home spa products for feet, face and skin.

The Beauty Chic line consists of a manicure and pedicure kit, nail dryer, facial sauna, foot bath massager, paraffin bath, bath spa kit and a facial spa kit. All of the spa products were designed to give women the same results they would receive in a salon.

Pampering Footspa: Soak your feet and let the bubbles massage away. After prepping your feet with Beauty Chic’s Pampering Footspa, take your Beauty Chic spa experience to the next level with the new pedicure products: Rechargeable Palm-Pedi Foot Smoother and Battery Operated Pedicure Spa Kit
 
The Rechargeable Palm-Pedi Foot Smoother provides a soft, smooth solution from heel to toe with three circular micro files and a modern design that collects the shavings during use. The spin technology allows for easy removal of calluses while smoothing and softening rough heels. 
 
Battery Operated Mani/Pedi Kit: A nail styler that is ideal for hands or feet. Seven attachments shape, clean and buff natural or acrylic nails. In addition, filing disks soften calluses while the polishing tools leave nails soft and shiny. Finish with the Cordless Nail Dryer to help polish adhere to nails faster.
 
Paraffin Bath: This paraffin is designed to leave hands, elbows and feet feeling soft and moisturized. The paraffin removes dull, dry surface skin with a combination of rejuvenating wax and thermal heat. Multiple heat settings provide a full range of heat comfort levels.

Facial Sauna: The product is designed for deep pore cleansing. Also included is a cucumber mask that reduces oil, tightens pores and gives you softer, more radiant skin.

Beauty Chic products can be found at Ulta Beauty and other retailers. They have a suggested retail price ranging from $14.99 to $39.99.

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