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Bicycle introduces Wounded Warrior Project playing card deck

BY Allison Cerra

ERLANGER, Ky. — Bicycle playing cards is launching a new playing card deck designed to support an organization whose mission is to honor and empower wounded warriors.

The Wounded Warrior Project playing card deck will support the Wounded Warrior Project, which seeks to raise awareness and enlist the public’s aid for the need of injured service members; to help injured servicemen and women aid; and assist each other and to provide unique, direct programs and service to fit their needs. The company said 15 cents per deck will be donated to help support wounded soldiers and their caregivers.

"The United States Playing Card Co. is very honored and proud to be a partner of Wounded Warrior Project and assist in their efforts to provide for our nation’s wounded soldiers," said Roy Gifford, VP marketing for the United States Playing Card Co., which owns the Bicycle brand. "As a company we are dedicated to supporting organizations that give back to communities and special causes."

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NRF names VP communications

BY Allison Cerra

WASHINGTON — The National Retail Federation has appointed a new VP communications.

Effective Apr. 9, Katie Wilson will be responsible for overseeing NRF’s industry efforts, a multitude of communication vehicles and advancing NRF advocacy priorities on issues important to the retail community, NRF said. She will assume many of the responsibilities of Ellen Davis, who was recently named NRF SVP and executive director of the NRF Foundation.

"Katie’s excitement about retail coupled with her public affairs background makes her an ideal candidate for our growing team," NRF president and CEO Matthew Shay said. "As NRF continues to expand its focus on advocacy and communications, bringing in top-notch talent with diverse experiences will help us elevate retail issues to another level in Washington."

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Walgreens launches Way to Well Health Tour with AARP

BY Alaric DeArment

DEERFIELD, Ill. — Walgreens will provide prevention and screening services to adults in underserved communities in a program it is sponsoring with AARP, the company said Thursday.

The chain announced the launch of the Walgreens Way to Well Health Tour with AARP, which will last through December and provide free tests, assessment, education and consulting to communities in cities with the highest prevalence of such diseases as cancer, heart disease and diabetes. Tests will include cholesterol, glucose, blood pressure, body mass index, body composition, skeletal muscle, resting metabolism, visceral fat, real body age and body weight. The tour will include four customized vehicles that will travel separate regions of the United States, including Puerto Rico.

The tour is part of the chain’s Way to Well Commitment, a four-year program on which it will spend $100 million. Through Jan. 31, 2013, the company will put 1 cent from the purchase of every private-label health-and-wellness product toward the Walgreens Way to Well Fund, for up to $3 million per year.

"Way to Well reflects our commitment to disease prevention and to improving everyday health through education and early detection," Walgreens president and CEO Greg Wasson said. "With AARP, the nationwide traveling health tour is one way we deliver on our pledge to improve lives by providing underserved communities greater access to the resources they need."

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