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Bic launches YouTube video to support new Hybrid Advance 4 razors

BY Antoinette Alexander

SHELTON, Conn. — Bic Consumer Products USA has announced the launch of an interactive video, the Hybrid Collider, on YouTube, in support of its newest men’s razor, the Bic Hybrid Advance 4.

The Bic Hybrid Advance 4 razor is the brand’s newest introduction to its men’s shaving portfolio and offers the convenience of replaceable cartridges combined with the value of a disposable razor.
 
This razor features four blades, a textured handle for added control, a pivoting head and a lubricating strip that contains aloe and vitamin E. Each package of Bic Hybrid Advance 4 contains one disposable razor handle and four cartridges. Once the cartridges have been used, just start again with a new package. The suggested retail price for a package of the Bic Hybrid Advance 4 is $7.49.
 
The interactive video introduces viewers to the main character, Danbob Smith-Jones, who brings them into his garage to see his newly created machine, the Hybrid Collider. Danbob urges viewers to type in two words to form a “hybrid.” Viewers will experience the collision of the two words, which results in a variety of funny video outcomes from outside Danbob’s garage.
 
“Our male consumers will enjoy interacting with these videos to see what hilarious outcomes the Hybrid Collider produces as a result of the two words that they enter,” stated Mary-Ellen Lacasse, director of shaver marketing for Bic Consumer Products USA. “In addition, Bic is supporting the Bic Hybrid Advance 4 razor through its Bic Razors Facebook page, a variety of online advertising, blogger outreach, sampling and free standing inserts.”

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Gillette, Green Bay Packers’ Clay Matthews partner for upcoming NFL season

BY Antoinette Alexander

BOSTON — To celebrate the 2012-2013 season of the National Football League, Procter & Gamble’s Gillette brand has announced a new partnership with Green Bay Packers Pro Bowl linebacker Clay Matthews to support a campaign for the Gillette Fusion ProGlide razor.

Beginning Thursday through Sept. 27, to kick off the partnership and celebrate the passion of NFL fans, Matthews and Gillette are challenging NFL fans to post pictures of their best imitation of Matthews’ famous “Predator pose” on the brand’s Facebook page. By submitting a photo, NFL fans will join Gillette in supporting Boys & Girls Clubs of America. Gillette has a goal to make a $100,000 donation.

Gillette is the ”Official Shave of the NFL” and beginning in early October, NFL fans will see Matthews in a new 30-second commercial for the Gillette Fusion ProGlide razor that captures Matthews challenging the status quo both on and off the field. In addition to appearing in the new TV commercial, Matthews will appear in digital advertising, as well as in-store merchandise displays.

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Walgreens registers $5.9 billion in August sales, down 4.5%; reports Q4, year-end sales

BY Michael Johnsen

 DEERFIELD, Ill. — Walgreens on Thursday reported August sales of $5.9 billion, a decrease of 4.5% as compared with the same month in fiscal 2011.

Prescriptions filled at comparable stores decreased 6.8% in August. Higher incidence of flu positively impacted comparable store prescriptions filled by 0.4 percentage point. The negative impact on comparable-store prescriptions filled due to not being part of the Express Scripts pharmacy network was 10.7 percentage points in August. Prescriptions processed by Express Scripts comprised 12.6% of Walgreens prescriptions in August 2011.

August pharmacy sales decreased 7.2%, while comparable-store pharmacy sales decreased 12.4%. In addition to the Express Scripts impact, comparable-store pharmacy sales were negatively impacted by 7.9 percentage points due to generic drug introductions in the last 12 months. Pharmacy sales accounted for 64.1% of total sales for the month.

Total front-end sales increased 0.9%, compared with the same month in 2011, while comparable-store front-end sales decreased 0.6%. Customer traffic in comparable stores decreased 2.2%, while basket size increased 1.6%.

Sales in comparable stores decreased by 8.2% in August. The effect of generic drug introductions in the last 12 months negatively impacted total comparable sales by 5.1 percentage points.

Total sales for the fourth quarter of fiscal 2012, which ended Aug. 31, were $17.1 billion, down 4.9%. Comparable-store sales for the fourth quarter of fiscal 2012 decreased 8.7%, while front-end comparable-store sales for the quarter decreased 1.3%. Prescriptions filled at comparable stores decreased 8% in the fourth quarter and comparable pharmacy sales decreased 12.6%.

Total sales for fiscal 2012 were $71.6 billion, down 0.8%. Comparable-store sales for fiscal 2012 decreased 3.6%.

Walgreens opened 18 stores during August, including six relocations, and closed two.

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