Bic expands men’s disposable shaver category
SHELTON, Conn. Bic has announced that it is offering two new shavers for men: the Bic Flex4 and the Bic Hybrid Advance.
The Bic Flex4 disposable shaver for men has four flexible blades that individually adjust to skin for an ultra smooth shave. This new shaver also features a pivoting head and heavy handle with a textured grip for better control.
The Bic Flex4 shaver has a suggested retail price of $5.99 for a 3-pack.
The ic Hybrid Advance is the first triple-blade disposable shaver with replaceable heads on the market, according to the company, offering a pivot head and long handle for a close, smooth shave. This shaver also offers an extra large lube strip with aloe and vitamin E for a smooth glide.
Packages of the Bic Hybrid Advance include one disposable shaver handle and six cartridges. Cartridge refills are not sold separately. The suggested retail price for the Bic Hybrid Advance is $5.99.
Rite Aid broadens Rx Suncare line
CAMP HILL, Pa. Rite Aid is expanding its exclusive Rx Suncare line with two new products, Rx Suncare Sport SPF 70 and Rx Suncare HairGuard.
Rite Aid Rx Suncare products with a sun protection factor carry The Skin Cancer Foundation’s seal of recommendation. All items, which are priced under $10, are fragrance free, noncomedogenic, provide stabilized broad-spectrum protection and are supplemented by antioxidant/anti-aging vitamins.
The new Rx Suncare products — Rx Suncare Sport SPF 70 and Rx Suncare HairGuard — will be available in Rite Aid stores in California, Colorado, Idaho, Nevada, Oregon and Washington this month and in stores throughout the rest of the chain in April. The new products will be added to Rite Aid’s online store at www.riteaid.com in April. The eight other Rx Suncare products now are available online and in all Rite Aid stores.
Rx Suncare Sport SPF 70, which carries The Skin Cancer Foundation’s seal of recommendation, capitalizes on the growing demand by consumers for a high SPF. For those participating in sports, Rx Suncare Sport SPF 70 is highly water and sweat resistant, and the 70 SPF gives them better protection for a longer period of time, the retailer stated.
Rx Suncare Hair Guard is a color saver and contains a heat-activated conditioner, providing shine with leave-in conditioners and light reflective micro particles. Equivalent to an SPF 20 on skin, it protects chemically processed hair (color, perms, straightening) from damage caused by UV exposure. UV light exposure dulls color and strips hair of amino acids, making it weak, causing color to fade and ends to split.
Rite Aid stated the new line is part of its strategy to increase its private brand and exclusive brand offerings, as well as continue to position Rite Aid as a health and beauty destination.
Drugstore.com helps men be their ‘best’
BELLEVUE, Wash. Drugstore.com earlier this week launched the first Web site catering exclusively to the personal care needs of men at AtHisBest.com. The site features a broad selection (more than 10,000 SKUs) of men’s grooming, health, home, fitness, sex and personal care essentials at great prices, the online retailer stated.
“Increasingly in the U.S. market, we are seeing men take a stronger interest in products that help them look better and stay healthier,” stated Karen Grant, VP and global beauty analyst, The NPD Group, Inc. “Men also want to shop in a place that’s designed for men — they don’t want to browse through women’s products to find what they want to buy.”
“AtHisBest.com is the first site of its kind – created specifically to give men one convenient place to find their everyday grooming and health supplies, prestige products and fitness essentials,” commented David Lonczak, VP and chief marketing officer, Drugstore.com. “drugstore.com is a leader in serving the health, beauty and wellness needs of female customers and now with AtHisBest.com, we plan to offer men the same level of value, service, and selection.”