Bibb signed as latest Revlon brand ambassador
NEW YORK Revlon has signed rising star Leslie Bibb as its newest brand ambassador, joining Elaine Irwin-Mellencamp and Marina Theiss who currently represent the Almay brand worldwide.
Bibb will be the face of new and existing cosmetics collections and will appear in global multi-media campaigns that include television, print, in-store and Internet placements.
“One of the entertainment industry’s brightest young stars, Leslie will bring her classic beauty, ease and accessibility to a variety of different campaigns,” stated David Kennedy, president and chief executive officer of Revlon. “Her vivacious spirit is a perfect fit for the brand.”
Bibb was discovered in 1990 on the “Oprah Winfrey Show” during a nationwide modeling search with the Elite Modeling Agency. After spending subsequent years modeling around the world, she began her acting career and has been featured in such television shows as ER and Popular. Her film roles include “Talladega Nights: The Ballad of Ricky Bobby” and, more recently, this summer’s “Iron Man.” Her next film will be “Confessions of a Shopaholic.”
Independent cosmetics organization speaks out against Globalization Act
INDIAN TRAIL, N.C. The Indie Beauty Network is claiming that the proposed Food and Drug Administration’s Globalization Act would cripple small cosmetic manufacturers, according to published reports.
The companies’ bone of contention is the requirement of the act to register products and ingredients annually with the FDA, which will cause a significant amount of overhead cost. Donna Marie Coles Johnson, chief executive officers of the Indie Beauty Network, said the draft FDA Globalization Act imposes fees of up to $12,000 a year just for the “privilege” of selling so much as a bar of soap or a quarter ounce tube of lip balm.
She also said the legislation will “make it impossible for small and family-owned firms to compete or even start a new cosmetics business.”
Also under the proposals, companies will have to comply with good manufacturing practices and report all anticipated and unanticipated adverse events.
The Indie Beauty Network is preparing a petition to present to Congress with the aim of stopping the FDA Globalization Act in its tracks.
Retailers stress innovation at NACDS Marketplace
SAN DIEGO Retailers at Saturday’s fifth annual Meet the Market stressed innovation, that overall sense of newness in a product, as one of the more significant factors marking potential hot products.
Following are a few of the products that piqued the interest of buyers, according to a score of retailers who shared with Drug Store News their top product picks in between meetings with manufacturers:
- Two companies that are not necessarily new to the trade, but introduced some innovation nonetheless, are Atkins and Salonpas, one retailer noted. Both enter the market with plenty of built-in brand equity, he said. Atkins is relaunching its bar with a fiber and protein combination that’s not replicated in the marketplace. And Salonpas has introduced a pain-relief patch constructed of a thin, flexible fabric that can be used on joints.
- Fascinations had on hand its AntWorks TvQuarium, which brings back yesteryear’s fascination with ant farms and brings it up to speed for today’s techno-savvy children. The aquarium is filled with a colored nutrient gel through which the ants tunnel, creating a shelf display. Retail display includes instruction booklet and ant order coupon.
- A&D’s wireless pedometer piqued the interest of two retailers, who both thought the pedometer would appeal to the tech-savvy consumer. The pedometer tracks a person’s steps and uploads them to that person’s personal computer.
- Equilibra USA’s new line of Italian supplements was identified by another retailer as innovative. The line includes four SKUs of liquid topical supplements—Q10, vitamin C and two retinol anti-aging creams (one for the eye, the other for the face)—that are positioned against the beauty consumer with the tagline “Beauty made simple.”
- Navajo Manufacturing featured its new cell phone charger program, which includes its Cell-Tech Try Me charger products merchandising—a tool that allows consumers to match cell phone charger compatibility at the shelf.