HEALTH

Bi-Lo wants shoppers’ health, wellness to ‘thrive’

BY Michael Johnsen

GREER, S.C. Bi-Lo earlier this month coordinated the introduction of its new health-and-wellness initiative called Thrive, which includes a full-time registered dietician on staff to educate shoppers on healthy living alternatives, at the “Grand Re-Opening” of one of its remodeled stores.

Monica Amburn has been tapped to spearhead Bi-Lo’s efforts to offer nutrition and wellness solutions, as well as to provide healthy living alternatives and help shoppers and their families achieve a balanced way of life, the company stated. In addition to interacting with customers in stores and at Bi-Lo-sponsored events, Amburn also will produce a quarterly newsletter featuring healthy eating tips, recipes and other seasonal facts and guidelines.

“Today’s consumers are taking a more active role in managing wellness for themselves and their families,” Amburn said. “Being from the South, I understand the heritage of southern cooking. I’m excited to combine my knowledge and experience in nutrition and healthy eating with the fresh, quality products Bi-Lo offers each and every day.”

Added Michael Byars, Bi-Lo president and CEO, “We are delighted to have [Ambum] on board to help assist our customers and to bring the Thrive program to all Bi-Lo shoppers. The addition of Thrive is just one more example of our commitment to the communities we serve.”

As for the new remodel, shoppers can expect to see a big difference from the moment they arrive in the parking lot — a warmer, richer color palette and decor envelop the store, and upgrades have been made to all of the departments, the grocer noted.

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McNeil recalls continue; this time for Benadryl, Extra Strength Tylenol

BY Allison Cerra

FORT WASHINGTON, Pa. McNeil Consumer Healthcare once again is recalling certain lots of its products as it is probed by federal investigators for its recall of children’s cough-cold products and manufacturing plant closure.

The J&J subsidiary announced Wednesday morning that four lots of Benadryl allergy ultratab tablets (100 count) and one lot of Extra Strength Tylenol rapid-release gels (50 count) would be added to its initial Jan. 15 product recall. This recall, McNeil said, is a follow-up to the product recall because the products were inadvertently omitted from the initial recall action.

Benadryl allergy ultratab tablets are designed to provide relief of such allergy-associated symptoms as sneezing, runny nose, itchy throat and itchy and watery eyes. Extra strength Tylenol rapid-release gels are sold over-the-counter and are indicated for the temporary reduction of fever, as well as for the temporary relief of minor aches and pains due to headache, muscular aches, backache, minor arthritis pain, the common cold, toothache, premenstrual and menstrual cramps, and flu.

Consumers who purchased product from the lots included in this recall should stop using the product and contact McNeil Consumer Healthcare for instructions on a refund or replacement, the company said.

The Committee on Oversight and Government Reform is continuing its probe of the J&J subsidiary.

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‘Life…supplemented’ campaign saluted for PR work

BY Allison Cerra

WASHINGTON Consumer wellness initiative “Life…supplemented” was the recipient of an award that recognizes organizations that do exemplary work in the field of public relations.

Considered the highest honor within the public relations industry, the Silver Anvil award — sponsored by the Public Relations Society of America — was given to CRT/tanaka, the creators of the campaign, and to the CRN Foundation, the education affiliate of the Council for Responsible Nutrition, which managed the campaign.

“Life…supplemented” encourages consumers to focus on the three pillars of health — healthy diet, dietary supplements and exercise — along with other smart, healthy lifestyle choices. The campaign was recognized in the reputation/brand management (associations) category. The ceremony was held June 3 in New York.

“This consumer wellness initiative is an extraordinary effort by an industry that is passionate about its consumers and eager to educate the public about the valuable role dietary supplements play as part of a comprehensive approach to wellness,” said Judy Blatman, SVP communications at CRN. “It’s an honor to share this award with CRT/tanaka, our Steering Committee and funders, and our Social Media Advisory Board and other campaign advisors.”

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