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Beyond Meat launches meatless chicken strips

BY Jason Owen

LOS ANGELES — Meatless Monday is a public health initiative started in 2003 at the Johns Hopkins Bloomberg School of Public Health and has seen increased growth over the past decade with support from celebrities, chefs, schools and communities. As the idea of substituting one meal with meat per week for a meatless meal continues to gain steam, some food suppliers are taking notice.

Beyond Meat, the makers of plant-based protein foods that take the animal out of meat, announced today the national rollout of Beyond Meat Chicken-Free Strips to provide consumers with a clean, plant-based protein that replicates the taste, texture and nutritional benefits of meat.

Passionate about improving health, reducing ecological footprint and improving animal welfare, Beyond Meat founder and CEO Ethan Brown believes Americans are ready for more choices when it comes to protein. By launching a chicken substitute that doesn’t sacrifice on taste, chew or satisfaction, Brown believes anyone looking to reduce meat consumption will be able to do so quite easily.

"We believe the future of protein is animal-free. We want Beyond Meat to be sold as a meat alternative in places where you would ordinarily find meat. Whether that is in the meat case at your local grocery store or at your local fast food restaurant chain," Brown explained. "This is very different from how meat alternatives are positioned today where you have to hunt them down in a separate refrigerated section far from areas where you would find meat."

Beyond Meat Chicken-Free Strips are made with a blend of pea and soy protein, offering consumers 20 g of protein per 3-oz. serving and 120 calories; by comparison, a 3-oz. serving of chicken breast also has around 20 g of protein. In addition, these plant-based strips have no saturated or trans fat and are cholesterol-free, gluten-free, dairy-free, meat-free, egg-free, GMO-free, hormone-free and antibiotic-free. They are available in three flavors: Southwest, Lightly Seasoned and Grilled at Whole Foods locations nationwide.


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CoverGirl to launch campaign inspired by ‘The Hunger Games: Catching Fire’

BY Antoinette Alexander

HUNT VALLEY, Md. — Procter & Gamble’s CoverGirl beauty brand has announced its first-ever major movie sponsorship of Lionsgate’s “The Hunger Games: Catching Fire,” which is scheduled for release in North American theaters on Nov. 22.

CoverGirl will launch a first-of-its-kind creative advertising campaign inspired by the film, featuring new products from the brand’s upcoming Capitol Collection from “The Hunger Games: Catching Fire,” to be announced at a later date.

"With ‘The Hunger Games: Catching Fire’ partnership, we wanted to redefine cosmetics’ relationship to film with a fantasy-meets-reality beauty experience," stated Esi Eggleston Bracey, VP and GM of Global P&G Cosmetics. "The film-inspired CoverGirl campaign coming out this fall truly will bring beauty transformation to life in an aspirational, dramatic fashion. All of us at CoverGirl were captivated by Suzanne Collins ‘ novels and the first film, so we’re thrilled to collaborate with Lionsgate on such a bold beauty partnership with the release of ‘The Hunger Games: Catching Fire.’"

Lionsgate and CoverGirl celebrated the movie partnership at a Cannes Film Festival Gala on May 18.


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LifeStyles introduces new Fun Bumps condom

BY Jason Owen

ISELIN, N.J. — The makers of LifeStyles condoms today announced the release of the latest innovation to the studded condom category with the debut of the new Fun Bumps condom.

Created to stimulate the most sensitive areas for maximum pleasure, Fun Bumps condoms feature 420 intensely stimulating studs, strategically placed along the condom to excite in all the right areas. The latest advancement in textured condoms, Fun Bumps’ extreme-raised studs feature more than twice the volume of rubber in every stud than LifeStyles’ standard studded products. Fun Bumps’ studs are also 25% larger in diameter and 100% deeper than traditional studded condoms, the company stated.

"LifeStyles is continually committed to inventing fresh new ways to enhance sexual satisfaction for our consumers," said Carol Carrozza, VP sales and marketing North America for Ansell Healthcare, the makers of LifeStyles Condoms. "Fun Bumps not only take pleasure to the next level with a studded condom experience like no other, but the touch of mint flavoring adds an additional sensation to this latest offering in our condom collection."

LifeStyles Fun Bumps condom is made from premium quality latex, and provides ultimate studded stimulation to maximize pleasure. Fun Bumps maintains LifeStyles’ dedication to safety by ensuring these condoms are triple-tested to meet the highest U.S. reliability standards. Fun Bumps also feature a unique reservoir tip which adds both safety and comfort.

Fun Bumps condoms are available at a wide range of big box retailers, drugstores, grocery and convenience stores across the country. The MSRP for a 10-count package of Fun Bumps is $8.99-$14.99.


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