BEAUTY CARE

Beyoncé’s newest fragrance to hit retail this spring

BY Antoinette Alexander

NEW YORK — Following the 2010 debut of Beyoncé’s fragrance Heat, the singer is now introducing her newest fragrance Heat Wild Orchid, Coty has announced.

Created in collaboration with Firmenich Perfumer Honorine Blanc, the fragrance opens with a trio of pomegranate, coconut water and boysenberry. In the heart, a distinctive floral duo of honeysuckle and blooming magnolia frame the butterfly orchid to create a bold bouquet. The base showcases simmering, sexy notes of blonde woods, skin musks and gilded amber.

The signature vintage glass flacon for the Beyoncé Heat collection features the color of the year — radiant orchid. The top of the bottle is wrapped in a gold band inscribed with Beyoncé’s name. The secondary packaging celebrates the beauty of the butterfly orchid intertwined with black organza and finished with an embossed gold logo and emblematic B for Beyoncé.

Beyoncé has once again collaborated with photographer Michael Thompson to create a print campaign.

Beyoncé Heat Wild Orchid will be available starting spring 2015. It is the fifth fragrance in the Beyoncé Heat fragrance franchise.

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Parfums de Coeur eyes expansion with new name, headquarters

BY Antoinette Alexander

STAMFORD, Conn. — Parfums de Coeur, whose portfolio includes Dr. Teal’s, Body Fantasies, Calgon and BodMan, is now known as pdc brands.

Fueled by a combination of double-digit organic growth and strategic acquisitions, pdc brands is working to evolve into a major beauty and personal care platform.  

“Pdc brands has successfully transformed from a singularly-focused fragrance company, to a leading global purveyor of beauty and wellness brands and products,” stated CEO James Stammer. “We plan to expand even further by investing in our current brands as well as adding new and unique brands and products to our portfolio via acquisition.”

Founded in 1981 with roots in affordable fine fragrances, pdc brands has doubled sales and profits since joining forces with Boston-based private-equity firm Yellow Wood Partners in late 2012. Pdc brands' annual global retail sales are estimated at more than $300 million, according the company. It expects to double it again by year-end 2017. Pdc’s products are sold in more than 40 markets globally, and the company has plans for further international expansion.

According to the company, its portfolio holds over a 40% unit share of women’s mass-market fine fragrance and over a 30% unit share of men’s mass-market fragrance. The company’s most recent acquisition, Dr Teal’s, has turned into its fastest-growing brand, increasing at a rate of more than 50% since being acquired in early 2014. Pdc brands also has a strong foothold in the specialty bath category with Calgon, an iconic brand known for its ‘Take Me Away’ tagline.

In addition to investments and acquisitions, pdc brands’ priority is to continue connecting its products with consumers to fuel organic growth. “We are constantly seeking new ways to cultivate consumer connections for our brands,” added Jessica Donoghue, VP, marketing. “We are focusing on strategic media partnerships and social advocacy programs that we know will directly influence our consumers.”

In mid-February, pdc brands will open its new corporate headquarters in Stamford, Conn., to accommodate its growing business and team.

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IRI, Kantar Shopcom partner to create media planning, targeting and measurement solutions

BY Antoinette Alexander

WILTON, Conn., and CHICAGO — Kantar Shopcom, analytics and insights division of Kantar Retail, has announced that it will partner with IRI to integrate Kantar Shopcom's retail purchase transaction loyalty card data with IRI's national consumer panel data and point-of-sale transaction data and jointly create a portfolio of all-outlet, multichannel media planning, targeting and measurement solutions.

The integration of Kantar Shopcom’s purchase transaction data for 30 million consumers with IRI’s national consumer panel purchase data for more than 100,000 consumers and IRI’s point-of-sale transaction, pricing and promotion data collected from more than 34,000 CPG retail outlets enables the creation of media planning, targeting and measurement products based on a traceable view of more than 95% of total U.S. CPG spending. The jointly created products and services will be marketed by both Kantar Shopcom and IRI.

“Advertisers want to seamlessly connect and measure all consumer touchpoints, including media, in-store activity and offline sales lift,” stated Andrew Appel, president and CEO of IRI. “IRI and Kantar Shopcom can now provide this comprehensive viewpoint with precise accuracy, because we can apply not only sales lift but also the all-important causal variables, such as price, distribution and in-store promotion. This all adds up to providing advertisers with a more local and flexible approach to optimizing and monitoring their ad spend.”

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