Beverage Holdings acquires Bossa Nova
CINCINNATI Beverages Holdings, the parent company of the Sunny Delights Beverage, Very fine and The Elations LLC, announced that it has acquired substantially all the assets of Bossa Nova Beverage Group, a Los Angeles-based company that pioneered the superfruits segment of the beverage category with its original acai juice.
Bossa Nova’s product line includes the original acai juice, as well as a variety of fruit flavors. The company’s focus on sustainability for the endangered Amazon rainforest coincides with Beverage Holdings’ own sustainability efforts aimed to ensure a better life for consumers.
“The acquisition of Bossa Nova further accelerates our commitment to offer consumers more wholesome beverage choices,” said Billy Cyr, Beverages Holdings’ president and CEO. “We believe that combining our capabilities with the talented team who created Bossa Nova from scratch will further ignite the growth of this exciting, great-tasting brand.”
FDA warns consumers not to eat two brands of pistachios
ROCKVILLE, Md. The Food and Drug Administration has warned consumers not to eat two brands of pistachios that may have mixed with pistachios recalled earlier this year amid a Salmonella scare.
The FDA said Anaheim, Calif.-based Orca Distribution West received and repackaged pistachios by Setton Pistachio of Terra Bella, which were recalled when supplies were found to be contaminated with Salmonella bacteria. The pistachios are sold under Orca’s California Prime Produce and Orange County Orchards brands in 6 oz. Ziploc bags, with the UPC number 8 10826 01116 2 and sell-by dates of July 30 and Aug. 30.
The FDA and California Department of Public Health launched an investigation of Setton in March when Kraft Foods reported that its Back To Nature Trail Mix had Salmonella, prompting Setton to voluntarily recall about 1 million lbs. of pistachios. The FDA found the recent contamination at Orca during a routine audit to follow up on the Setton recall.
Gabrielle Reece to be featured in PureVia print ads
CHICAGO Whole Earth Sweetener Co. announced health icon and beach volleyball champion Gabrielle Reece will be featured au naturale in bold print advertisements for its all-natural product.
The company’s natural sweetener, PureVia, hit store shelves in late 2008, and is now available in the sweetener aisles of grocery and mass merchandise stores across the United States.
“Gabrielle proves in this campaign that natural is beautiful,” said JJ Betts, PureVia brand director for Whole Earth Sweetener Co. “Gabrielle’s dedication to healthy living and fitness is an inspiration. She has become a symbol of natural health and beauty, which makes her the ideal face of PureVia.”
PureVia advertisements showing Reece painted in stevia leaves will appear in prominent women’s lifestyle magazines beginning in August, including SELF, Allure, Lucky, Gourmet, Bon Appetit and Cookie.
Suitable for diabetics and individuals with gluten allergies, PureVia is offered in 40-, 80- and 300-stick cartons for a suggested retail price of $3.99, $6.99 and $15.99, respectively.