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Betty Crocker debuts cookie icing

BY Jenna Duncan

WOODBRIDGE, N.J. Easy-to-bake home dessert maker Betty Crocker has released a new icing made for cookies just in time for Easter.

Decorating Cookie Icing is a hard-drying icing, created to work like professional dessert toppings used for cookies, gingerbread houses and wedding cakes.

Spokespersons from Betty Crocker said the new line will resurface around the Christmas, Halloween and Valentine’s Day 2009 holidays. Suggested retail price is $2.99.

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Chex introduces strawberry-flavored breakfast cereal

BY Jenna Duncan

MINNEAPOLIS General Mills has announced the launch of a new flavor to its line of Chex breakfast cereals—Strawberry Chex.

According to the company, Strawberry Chex cereal is a blend of rice and corn squares that are coated in strawberry flavoring. The company says that one ?-cup serving of Strawberry Chex cereal is a good source of whole grains, vitamins and minerals, and contains eight grams of sugar.

General Mills’ global brand portfolio also includes Cheerios, Betty Crocker, Nature Valley, Pillsbury, Yoplait and more. General Mills holds about 100 U.S. consumer brands, and 30 of them generate retail sales of more than $100 million per year.

Suggested retail price is $2.99 for 13.5 oz.

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Researchers find link between white bread, diseases

BY Jenna Duncan

SYDNEY, Australia Researchers at the University of Sydney, Australia, have determined that white breads and other foods with a high glycemic index (GI), lead to a higher risk of certain health problems.

According to a recent study, high blood glucose led to a higher risk of heart disease, type 2 diabetes and was linked to other internal problems, like gallstones and certain types of cancer.

Blood glucose levels increase quickly and stay higher for longer periods in people who regularly consume foods with high GIs, such as carbohydrates, which the body breaks down faster than other foods, the researchers say.

Researchers recommended whole- or multi-grain breads, fruit, and other low GI foods, to maintain a healthy diet.

Recently, the number of whole grain products being launched has doubled each year—from 64 in 2003, to 140 in 2004, to 346 in 2005, to 620 in 2006, researchers say.

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