BEAUTY CARE

Bettie Page brings retro style to Boston

BY DSN STAFF

BOSTON — Bettie Page has come to Boston. Tatyana Designs, a Las Vegas-based retailer specializing in contemporary designs inspired by the iconic Bettie Page, opened in late October its Boston boutique — marking its tenth U.S. location. Nestled at 32 Newbury St., in the heart of the shopping jewel of Boston, the store’s neighbors include Burberry, Chanel and Cartier.


The merchandise offered through the boutiques, e-commerce and wholesale divisions is a mix of apparel, jewelry, accessories and gifts. Bettie Page collections target the 18- to 35-year-old fashion-conscious female customer who is attracted to the unique retro look.


The company stated that it is “aggressively” pursuing a growth strategy and plans to open additional East Coast locations, including a flagship New York City store on Bowery Street.

For more photos, click here.

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Robin Leedy & Associates expands New York operations, names new managing director

BY Michael Johnsen

MT. KISCO, N.Y. — PR and social media marketing specialists Robin Leedy & Associates on Tuesday named Tara McNally to oversee account teams and staff development, client services and brand campaigns from the firm’s new Manhattan office at Fifth Avenue and 44th Street.

RL&A specializes in OTC and HBA PR and social media. A few drug store brands that the agency currently represents include Certain Dri, Anti Monkey Butt, Cystex, Sea-Band, Scunci, Conair, Feosol, FeverAll, Udderly Smooth and Replens. McNally, who was named managing director of RL&A, has a strong pedigree managing OTC/HBA media campaigns.

McNally comes to RL&A from Edelman, Chicago and has developed and executed successful, holistic communication and influencer initiatives for a variety of lifestyle brands in the beauty, fashion, health/wellness/nutrition, food/beverage and travel/tourism arenas. “Tara is a dynamic, creative and passionate professional who has an unwavering commitment to her craft and translating it into impactful results benefitting her clients,” stated Robin Russo, president of RL&A. “We are extremely excited to have her on the RL&A management team as we expand into our new Manhattan office.”

Most recently, McNally resided in Chicago, working for Edelman to drive and execute consumer engagement programming for a variety of brands, including Jim Beam and Quaker Oats, for which she traveled with Biggest Loser trainer Bob Harper across three time zones in three days to teach people how small lifestyle changes can lead to big improvements in their overall health and wellness.

Prior to joining Edelman, McNally worked for several agencies in New York, where she created and implemented integrated communications platforms for a variety of national brands, including Vicks, Glaceau Vitaminwater/Smartwater, TCBY, H&M and Mattel. Additionally, she’s worked in-house alongside news anchor Lou Dobbs and astronaut Sally Ride at the online news organization SPACE.com.

With the new addition to the RL&A management team, O’Mahoney, who reports to Russo, will move more into further developing the agency’s integrated marketing capabilities and social network activation, as well as new business development and agency business. 

The new Manhattan location is in addition to its Mount Kisco office, which will remain its headquarters. 

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The Estee Lauder Cos. announces expansion of leadership roles

BY Antoinette Alexander

NEW YORK — The Estée Lauder Cos. on Thursday stated that Jane Lauder and Peter Lichtenthal will each assume additional responsibilities as part of the company’s previously announced strategic organizational redesign.

Lauder, global president and GM of the Origins and Ojon brands, will now add Darphin to her brand leadership responsibilities. Lauder will continue to report to Lynne Greene, who takes on her new role as group president of Clinique, Origins, Ojon, Aveda and Darphin on Jan. 1. Greene will remain president of the Clinique brand.

Lichtenthal will now also oversee Smashbox. At Smashbox, Lichtenthal will drive integration, further linking the brand with the company’s global marketing and commercial capabilities. Lichtenthal will now report to John Demsey, group president of Estée Lauder, M•A•C, Tom Ford Beauty, Prescriptives, Bobbi Brown, La Mer, Jo Malone and Smashbox. Demsey will add Bumble and bumble to his responsibilities on Jan. 1.

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