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Better Chip announces new varieties

BY Ryan Chavis

LOS ANGELES — The Better Chip, a snack chip company, on Monday announced that it is introducing two new flavors — Beet and Chipotle — both of which are inspired by popular culinary trends, according to the company. The new chip varieties will be available in the deli section of more than 10,000 grocery outlets across the nation.

"At the Better Chip, we wanted to create a great tasting tortilla chip in bold flavors that snackers can enjoy right out of the bag or with their favorite dips," said Andrea Brule, VP and general manager of the Better Chip. "Beet and Chipotle stuck out as really powerful flavors that are on trend with the current dining scene, and we couldn’t think of a better way to celebrate our favorite holiday than by releasing our two new flavors on National Tortilla Chip Day."  

Other varieties currently in the Better Chip lineup include Jalapeno, Spinach and Kale and Corn. The new Beet and Chipotle flavors will replace Sweet Onions with White Cheddar and Red Pepper with Salsa Fresca, which will be retired in 2014.

 

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Oscar Mayer debuts new protein packs

BY Ryan Chavis

MADISON, Wis. — Oscar Mayer, a Kraft Foods Group brand, announced the introduction of the new P3 Portable Protein Pack, which the company designed for active consumers looking for a snack to help get them through the day.

The company says the new protein packs are positioned to become a major item in the protein-snacking category, which has enjoyed growth thanks to consumer desires for protein-filled snacks like Greek yogurt and protein bars. The on-the-go packs are made of three brands: Oscar Mayer Selects Meats, Kraft Natural Cheeses and Planters Nuts.

"Consumers snack three times a day on average, and 75% of adults are looking to add more protein to their diets," said Joe Fragnito, Oscar Mayer VP marketing. "The protein snacking category has a 7% growth rate, but meat is too often an afterthought, with all the yogurt, smoothies, bars and powders on the market. P3 Portable Protein Pack is the ideal product to address this gap in the marketplace."

P3 Portable Protein Packs are free of artificial preservatives and pack at least 13 g of protein and contain little to no sugar. Protein pack varieties include:

  •  Applewood Smoked Turkey, Marbled Colby & Monterey Jack Cheese, Dry Roasted Almonds
  •  Applewood Smoked Ham, Reduced Fat Sharp Cheddar Cheese, Dry Roasted Almonds
  •  Rotisserie Seasoned Chicken, Reduced Fat Cheddar Cheese, Dry Roasted Peanuts
  •  Slow Roasted Turkey Breast, Reduced Fat Cheddar Cheese, Dry Roasted Peanuts

P3 Portable Protein Packs are available nationwide. A single 2-oz. pack retails for $1.79 and a triple, 6-oz. pack carries a retail price of $4.99
 

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Jack Link’s expands footprint

BY Vivian Gomez

NEW GLARUS, Wis. — Jack Link’s plans to purchase Unilever’s meat snacks business, primarily sold under the BiFi brand (Germany, Benelux, Austria and Switzerland) and the Peperami brand (UK and Ireland). The sale is expected to close by the end of March.

Terms of the deal were not disclosed. The transaction, subject to customary closing conditions, also includes the manufacturing facility in Ansbach, Germany.

“Jack Link’s mission is to be the number one provider of branded meat snacks throughout the world,” said Troy Link, CEO of Jack Link’s. “This is an important step in delivering on that mission and we are excited to welcome the BiFi and Peperami brands into the family. These brands continue to drive growth in meat snacks in their respective territories and we look forward to working with all of our team members and retail partners to continue that success.”
 
“Bifi and Peperami are two iconic local brands. As we continue to sharpen our portfolio to deliver sustainable growth for Unilever, we believe that the potential of these two brands can now be more fully realized with Jack Link’s,” said Jan Zijderveld, Unilever Europe president.

 

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