Better Business Bureau finds that Soft Gel, Option did not misrepresent claims for Clarinol
NEW YORK The National Advertising Division of the Council of Better Business Bureaus on Monday determined that Soft Gel Technologies and Optio Health Products Inc. have provided adequate substantiation for claims made in print advertising and on product packaging for Clarinol CLA, a dietary supplement. Claims included:
· “Assists in reducing body fat and maintaining lean muscle tissue for healthy body
· “PureGels Clarinol CLA. For Healthy Body Composition;”
· “Clarinol CLA (Conjugated Linoleic Acid) has been proven in Clarinol-specific clinicals to help attain and sustain proper ratios of fat to lean muscle tissue;”
· “The clinical results show enhanced fat burning, lean muscle retention, and promotion of optimal BMI [Body Mass Index];”
· “PureGels Clarinol CLA in a soft gel is a powerful supplement from natural safflower oil which will help you Reshape Up!”
At the outset, the advertiser explained that Conjugated Linoleic Acid, the active ingredient in Clarinol, is an oil that exists naturally in foods such as dairy and meat products. Clarinol is marketed as a dietary supplement that assists in the reduction of fat mass and increase in lean mass in order to improve body composition.
NAD examined evidence in support of the advertising claims that included one study on the actual product and many on the active ingredient and determined that the studies followed sound methodologies and produced statistically significant results demonstrating a reduction in body fat mass, BMI, waist, waist-to-hip ratio and fat mass around the legs and abdomen, as well as an increase in lean mass.
Following its review of the evidence, NAD determined that the advertiser provided a reasonable basis for the claims at issue.
The company, in its advertiser’s statement, said it “appreciates the opportunity to participate in this proceeding and is pleased with the NAD’s conclusion.”
Data shows use of Alli could also impact household members’ habits
PHOENIX and PITTSBURGH New data released during proceedings at this year’s Scientific Meeting of The Obesity Society said that people taking FDA-approved weight-loss pill Alli also tend to make healthier grocery shopping decisions, a trend that is positively influencing families.
A 26-week study reviewed the shopping habits of 15,156 households in which one or more members were taking Alli. The study showed that shoppers in these households were also purchasing items such as cereals, diet control bars, multi-vitamins and yogurt, among other “healthy” options.
Study co-author, Rebecca Reeves, of Baylor College of Medicine, said, “What is so unique and exciting about the data in this abstract is the evidence that people taking Alli made changes in their purchase patterns toward healthier foods. These data show that households purchasing Alli more than once increased their buying of healthier products compared to the previous year.”
The National Institutes of Health have reported that about 65 percent of U.S. adults are obese or overweight. Persons dealing with too much weight are more likely to face health problems such as heart disease, hypertension and type 2 diabetes, the National Institutes said.
Taking Alli, combined with a low-calorie, encourages healthy, modest weight-loss, maker GlaxoSmithKline has said.
Aisle7 launches new programs to manage store planning
PORTLAND, Ore. Aisle7 (formerly Healthnotes), will unveil its new flagship product: Aisle7 IN-STORE 2009 on Tuesday, the company announced.
Featuring interactive shopping guides, easy-to-use shopping tools and a new suite of applications, retailers are able to engage shoppers on several top-of-mind issues for the consumer, notably wellness, sustainability and saving money.
Aisle7 IN-STORE 2009 features a new campaign-driven architecture allowing retailers to create unique wellness campaigns that match their own marketing calendars and allow them to deliver relevant shopping ideas and targeted messages in high-margin departments throughout the store.
“Shopper marketing is the fastest growing segment of retailers’ marketing budgets and grocers are in need of flexible, customizable, storewide programs that can amplify their marketing messages and brand,” stated Jeffrey Beyer, Aisle7 chief executive officer. “Our solutions help retailers capitalize on this growing trend by inspiring new ideas and driving incremental sales.”
To help retail marketers engage shoppers, align marketing initiatives and leverage existing investments, Aisle7 IN-STORE 2009 provides a new suite of applications and customization options that extend the base program, including:
• Aisle7 Brand allows retailers to customize programming and directly integrate marketing initiatives for additional leverage and consistency;
• Aisle7 Promote delivers a contextual marketing solution to promote private label, store programs and promotions alongside engaging, relevant content;
• Aisle7 Scan provides shoppers relevant product information, product tips and cross-sell suggestions with a simple bar code scan;
• Aisle7 Locate allows shoppers to locate products throughout the store through an integrated planogram;
• Aisle7 Target integrates with retailers’ existing loyalty programs to present shoppers with targeted shopping ideas, offers and wellness tips.
“In today’s competitive environment, retailers need to make it easy to connect shoppers with their products,” added Robert Johnson, president of TreoSystems. “We are excited to be working with Aisle7 to offer retailers integrated item locator solutions to help shoppers find the products they’re looking for, along with relevant promotions and cross-sell recommendations that can drive additional sales.”