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Bethenny Frankel partners with Pampers Gifts to Grow

BY Allison Cerra

CINCINNATI — Pampers is expanding its Gifts to Grow program by teaming up with celebrity mom Bethenny Frankel.

Pampers Gifts to Grow is designed to help parents save money on Pampers products. By submitting codes found inside select Pampers products at Pampers.com, consumers who purchase these items accrue points, which can be redeemed for such items as additional baby care products, educational toys, books, charity donations and more. Parents can save a bundle for their bundle of joy.

Pampers’ partnership with Frankel includes a contest through its Facebook platform and other activities to award parents for all they do each and every day.

“As parents, we spend so much time thinking about what’s best for our little one. So when a mom or dad brings home Pampers, we not only want them to know they are getting the most-trusted of products, but we want to reward them for their purchases through our Gifts to Grow program,” said John Brase, Pampers marketing director. “We love that through this announcement and our partnership with Bethenny, we can celebrate all of the wonderful things parents do every day for their families.”

To learn more, visit Pampers.com or Facebook.com/Pampers.

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New wine available at Walgreens raises heart disease awareness

BY Allison Cerra

DEERFIELD, Ill. — Australian winemaker Daryl Groom and Walgreens have launched a new table wine blend in line with American Heart Month.

Colby Red, which was developed in partnership with Treasury Wine Estates, is dedicated to raising awareness for heart disease. Daryl Groom supports the American Heart Association and partners with the St. Jude Medical Foundation to identify other cardiac research organizations and families in need, the company said. The wine is named after Groom’s son, who was born with a hole in his heart and has undergone multiple surgeries to treat the defect.

“Colby Red will make a great addition to Walgreens’ wine selection, and it’s an honor to feature a product that stands for quality and supports cardiac research,” said Bryan Pugh, Walgreens VP merchandising. “The Groom family’s initiative fits well with our focus and commitment to healthy living. We look forward to working with them to promote this brand and make this new wine a success.”

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Kellogg’s Crunchy Nut cereal hits U.S. store shelves

BY Allison Cerra

BATTLE CREEK, Mich. — A Kellogg’s cereal that has had success in the United Kingdom is making its way across the Atlantic to U.S. consumers.

Kellogg’s U.S. launch of Crunchy Nut cereal is being supported by the company’s latest campaign, "It’s Morning Somewhere." The campaign will include television, online and in-store advertising. One of the biggest showcases will be a consumer event featuring a large cuckoo clock to celebrate all time zones, the company said.

"To bring this iconic brand to the United States, we wanted a symbol that represented the ‘It’s Morning Somewhere’ campaign and the enormity of the launch," said Yuvraj Arora, senior director of adult ready-to-eat cereal marketing at Kellogg. "Creating this immense clock and generating an exciting experience for consumers is a fun way to introduce Kellogg’s Crunchy Nut cereal [in the United States] and bring our campaign to life."

With a blend of honey and pieces of nuts in every crunchy bite, Kellogg’s Crunchy Nut cereal is available in two flavors: Golden Honey Nut and Roasted Nut and Honey.

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