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Ben & Jerry’s celebrates ’30 Rock’ finale with new flavor

BY Jason Owen

BURLINGTON, Vt. — Ben & Jerry’s ice cream has announced it will reveal a new flavor aimed at celebrating the NBC series "30 Rock," which airs its series finale on Jan. 31. The flavor will be unveiled by co-founder Jerry Greenfield at a New York City finale party, steps from the namesake building at Rockefeller Center. Invitees will gather to view the series finale of the show and sample the new "30 Rock"-themed concoction

The flavor, produced at its factories in Vermont, was rushed to New York City for the event. Usually new flavors are released closer to spring, but the company decided to bump up the timetable to have the flavor on hand to accommodate the Jan. 31 finale. The flavor will be available across the country in Ben & Jerry’s scoop shops in February and on the shelves of grocery stores and convenience stores shortly thereafter.

A limited number of tickets are available for the "30 Rock" viewing party at FlynnTix.org, with all proceeds benefiting a local nonprofit organization to be announced on Thursday, Jan. 31. The event will feature "30 Rock" trivia contests, giveaways and of course, attendees will have a chance to sample the new flavor.


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Hershey’s Milk & Milkshakes introduces Special Dark Chocolate flavor

BY Rebecca Haughey

LYNNFIELD, Mass. — Hershey’s Milk & Milkshakes on Tuesday announced the introduction of Hershey’s Special Dark Chocolate Milkshake to its line of single-serve refrigerated products.

Along with the other flavors, the new dark chocolate milkshake will be available in 12-oz. single-serve, plastic bottles at retailers beginning in March 2013.

Hershey’s Milk and Milkshakes are made with real sugar and no high fructose corn syrup. Other flavors include Hershey’s Cookies n’ Creme Milkshake and Hershey’s Strawberry Milkshake.

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Minute Maid introduces four reduced calorie beverages

BY Jason Owen

HOUSTON — Starting this week, four new reduced calorie juice drinks from Minute Maid will hit store shelves. These light drinks should help consumers stay on track with their New Year’s resolutions.

 

Minute Maid Pure Squeezed Light No Pulp Orange Juice is one of the new varieties for people seeking a lighter way to enjoy the great taste of orange juice. Never from concentrate, Minute Maid Pure Squeezed Light No Pulp Orange Juice has 50 calories per 8-oz. serving, and 50% less sugar and calories than regular orange juice. This no pulp variety complements the current Minute Maid Pure Squeezed Light Orange Juice with Calcium and Vitamin D that is already in stores.

The three other new juices each boast only 15 calories per 8 fl. oz. serving, which is 85% fewer calories than regular fruit drinks: Minute Maid Light Raspberry Fruit Drink with Tea and Light Peach Fruit Drink with Tea, as well as Chilled Light Mango Passion Fruit Drink, a mix of mango and passion fruit.

“These four new juice drinks were created to offer the great-tasting juice flavor people expect from Minute Maid, but with fewer calories,” said Charles Torrey, VP marketing for Minute Maid Business Unit. “Today people are more conscious about what they’re eating and drinking. They want variety when it comes to both taste and calories. With these new juice drinks, we’re continuing to expand our portfolio to offer great-tasting options to help people meet their individual needs.”

All of the new Minute Maid reduced calorie products are packaged in clear and recyclable 59-oz. PET bottles. The four new products can be found in the chilled section of grocery stores across the United States.


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