Beiersdorf promotes VP marketing
WILTON, Conn. Beiersdorf, whose brands include Nivea, Eucerin and Aquaphor, has promoted Nicolas Maurer to corporate VP global business unit, skin care. The promotion comes as part of the company’s emphasis on skin care as its primary growth vehicle and its goal of being even closer to markets.
In his new role, Maurer will oversee Beiersdorf’s skin care business globally, which includes face, hand and body, sun and lip care. He will manage each of these categories on a global level to set the brands’ innovation strategy and overall marketing direction. He will report to Markus Pinger, executive board member responsible for brands and supply chain.
For the last five years, Maurer has served as VP marketing for all Beiersdorf brands in the United States. During this time he set a new marketing direction for the Nivea and Eucerin brands, serving as the driving force behind the Nivea “Touch and Be Touched” platform and the newly launched Eucerin Skin First platform, both of which have resulted in expanded market share and footprint for all Beiersdorf brands in the United States.
“Since joining the leadership team in the United States five years ago, Nicolas’ strategic vision and implementation across our brands have made a significant impact to our business. Creative communication platforms and large-scale programs, such as Nivea’s Times Square activation on New Year’s Eve, have been instrumental in the re-imagination and market growth of the Nivea brand. I am confident in his ability to replicate the same level of excitement when he turns his attention globally,” stated Iain Holding, president of Beiersdorf.
Estee Lauder announces Smashbox’s new leadership team
NEW YORK Estee Lauder has announced the planned leadership team for Smashbox Beauty Cosmetics.
Upon the closing of its acquisition of Smashbox Beauty Cosmetics, Beth DiNardo will become global general manager of the brand. DiNardo will work closely with Budd Taylor, current president of Smashbox, and Dean Factor, co-founder and CEO. Taylor will partner with DiNardo to lead the day-to-day business of Smashbox, and will play a key role in the integration of the brand into Estee Lauder.
DiNardo, who has been an executive at Estee Lauder for the past 13 years and most recently served as SVP and GM of Darphin North America, will report to Caroline Geerlings, who will be taking on responsibilities for new businesses. Geerlings most recently served as SVP and GM of Prescriptives Worldwide. As part of her new responsibilities, she will oversee the strategic integration of Smashbox, including extending the presence and visibility of the brand internationally and accelerating development of new products. She will report to group president John Demsey.
Celebrity hair stylist, Got2b join forces
LOS ANGELES Schwarzkopf & Henkel has partnered with celebrity hair stylist Larry Sims on its social media campaign for hair styling products under the Got2b brand.
The partnership kicked off at Nylon magazine’s Young Hollywood party in Los Angeles at the Roosevelt Hotel on May 12. Sims, who has worked with such celebrities as Jennifer Lopez and Queen Latifah, showed off his coiffing chops in a video for Nylon TV by styling the hair of two “it girls,” Brit Morgan and Haley Ramm, who were featured in the May issue of the magazine.
Next up, Sims will be filming monthly step-by-step videos on how to create the latest trendy hairstyles using Got2b products. The videos will be featured on Got2b’s website, as well as on Facebook, Twitter and YouTube. In addition, Sims will be posting Facebook status updates and tweeting tips on how to get the most sought-after looks of the season with Got2b styling products.