BEAUTY CARE

Beiersdorf establishes Vietnam division

BY Antoinette Alexander

HAMBURG, Germany (Dec. 1) Skin care company Beiersdorf has established an independent affiliate in Vietnam called "Beiersdorf Vietnam Limited," laying the groundwork for further growth in Southeast Asia and for meeting the rising demand for skin care products in Vietnam.

From the company’s local headquarters in Ho Chi Minh City (Saigon) the new global Beiersdorf strategy "Focus on Skincare. Closer to Markets." will be implemented regionally to expand sales in a targeted manner. The goal is to double turnover in Vietnam by 2015.

"We have seen strong sales growth in Vietnam in the past. At this stage, further development will be easier to pilot with an independent affiliate. Our goal in Vietnam of continuing to grow significantly faster than the market will now be easier for us to reach," stated James Wei, a member of the Beiersdorf executive board with responsibility for the Asian operation. "Now we can adapt Nivea products even more closely to the specific needs of Vietnamese consumers and react faster to local market trends. Nivea already holds leading positions in numerous product categories and is the undisputed market leader for body care, deodorants and men’s care products. These market positions are a solid basis for further growth."

Beiersdorf has been represented by a representative office in Vietnam since 2004, and expanded its skin care business since that time. Nivea is available in more than 40,000 stores in the cities, as well as in rural areas. All products are imported from the Nivea plant in Thailand.

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Derma e continues support of Special Olympics

BY Antoinette Alexander

SIMI VALLEY, Calif. — Derma e Natural Bodycare, a manufacturer of natural skin care products, has announced the continued support of the nonprofit Special Olympics Southern California.

This year, in addition to contributing funds, Derma e supported Ventura County’s 2010 Summer Dance that celebrated the completion of its summer games. The company donated skin care products with optimal levels of antioxidants, vitamins, minerals and botanicals to help keep the athletes’ skin healthy, nourished and protected while they played sports outdoors.

Special Olympics Southern California provides year-round training and athletic competition in a variety of sports, such as track and field, basketball, volleyball and softball, for children and adults with intellectual disabilities.

"Derma e has proven to be a valued friend of Special Olympics," stated Peggi Preston, Ventura County regional director. "We are so appreciative of their continued support of our athletes, and the sports training and competition programs we offer, free of charge, to individuals with intellectual disabilities."

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Carmex expands with limited-edition flavors

BY Michael Johnsen

MILWAUKEE — Carma Labs on Wednesday announced two new limited-edition flavors: Carmex Lime Twist and Carmex Vanilla Click Sticks.

The new flavors will be available beginning in December 2010 for a limited time at special in-store displays exclusively at all Walgreens.

"Customers looking for a new flavor twist on a tried and true favorite will be excited about these two new flavors," stated Paul Woelbing, president of Carma Labs.

The new Lime Twist and Vanilla Click Sticks are rated an SPF of 15 to provide additional protection to the lips.

The suggested retail price for the new flavored Carmex lip balms is $1.69.

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