BEAUTY CARE

Beiersdorf celebrates Mentoring Month with Big Brothers Big Sisters partnership

BY Antoinette Alexander

WILTON, Conn. — Skin care company Beiersdorf announced on Thursday a consumer awareness and fundraising initiative to support National Mentoring Month.

To mark this special month, the company, in partnership with Big Brothers Big Sisters, will anniversary its three-month consumer awareness and fundraising initiative to raise $100,000. Beiersdorf will donate all proceeds raised in connection with Beiersdorf’s nationwide Fundraising Program, which began in January and runs through March 31.
 


Starting Thursday, Beiersdorf will again launch an app on Facebook to encourage shoppers to purchase Nivea, Nivea Men, Eucerin and Aquaphor products in store and via online retailers, with $1 for every $10 spent donated to Big Brothers Big Sisters’ mentoring programs. As a thank you to consumers for engaging with the app, Beiersdorf will offer them a sample of their choice of a Nivea, Nivea Men, Eucerin or Aquaphor product. 
 


“The 2013 Skin Care That Cares campaign with Beiersdorf made a significant impact on our online donations and volunteer inquires,” said Big Brothers Big Sisters of America president and CEO Charles Pierson. "Beiersdorf’s support in 2014 will continue to elevate our capacity to serve more children facing adversity, and we are happy to have them as such a great partner."
 


In 2013, Beiersdorf donated $266,000, and the campaign boosted online donations to Big Brothers Big Sisters by 48% and increased male volunteers by 20%. The company also currently runs an employee-led, work-based mentoring program that focuses on supporting youth in the local community. 


In addition to online fundraising, which will continue through March, Beiersdorf will spread the word on how consumers can do their share to mentor youth. Throughout February, such national retail partners as Walgreens, Kroger, Rite Aid and numerous others will support the cause with in-store “Skincare that Really Cares” displays. 
 


“Beiersdorf prides itself on being a skin care company that truly cares,” said Joe Oliveri, VP sales at Beiersdorf USA. “We are thrilled to continue our work with such an impactful organization to help raise funds and awareness for their local and national mentoring efforts.”   


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Red Carpet Manicure unveils new gem-infused gel nail polish collection

BY Antoinette Alexander

HAUPPAUGE, N.Y. — Red Carpet Manicure has announced the launch of Dazzling Gems, a collection of six gem-infused LED gel nail polishes.
 
Launching for awards season, the new collection — available at Ulta Beauty Stores — is produced with gemstones ranging from emeralds to opals that are certified by the Gemology Appraisal Laboratory, the company stated. It marks the first time the brand has made its gem-infused polishes available at retail. The polishes are each sold separately for $11.99.  
 
"We want consumers to have the same access as A-list stars to our specialty nail shades,” stated Barry Shields, managing partner of Red Carpet Manicure. “As nail art becomes more popular, we are thrilled to offer the best on-trend and affordable gel nail color to women who are eager to create dramatic manicures.”
 
The collection is inspired by the exclusive edition “Amor 24” (gold dust), “Your Fortune Awaits,” (crushed rubies) and “Set In Stone” (diamond powder) gel polishes, which were previously available only to nominees, performers and presenters of the 2012 Grammy and 2012 American Music Awards.
 
And, in keeping with tradition, the new line also will be available at Kari Feinstein’s Style Lounge at the Andaz Hotel in West Hollywood from Feb. 27 to 28 for celebrities and influencers during the Academy Award festivities.
 
“While we selected the shades for the Dazzling Gems collection due in part to the current industry fascination with jewel tones, we also wanted to ensure these rich and luxurious colors — often worn by celebrities at major award shows and fashion events — were readily available to any woman seeking a touch of red carpet sophistication,” added Bruce Kowalsky, managing partner of Red Carpet Manicure.
 
The Dazzling Gems lineup includes the following polishes:  

  • “Lady in Red,” Ruby polish;
  • “Emmy-rald Winner,” Emerald polish;
  • “Trendsetter,” Aquamarine polish;
  • "Hollywood Icon,” Sapphire polish;
  • “Fashionista,” Amethyst polish; and
  • “Stealing the Spotlight,” Opal polish.

 
 

 

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Coty announces executive appointment

BY Antoinette Alexander

NEW YORK — Coty Inc. has appointed Catia Cesari as SVP business development, mergers and acquisitions, effective Feb. 1. Cesari will join Coty’s Executive Committee and will report jointly to CEO Michele Scannavini and CFO Patrice de Talhouët.

Cesari brings 20 years of experience in M&A to Coty. In her previous role as chief mergers and acquisitions and human capital officer at Labelux Group, Cesari oversaw the acquisitions and restructuring of such fashion brands as Jimmy Choo, Bally, and Belstaff. Prior to that, at Gucci Group, Cesari was instrumental in the acquisition of global brands such as Bottega Veneta and Boucheron. She started her career with KPMG, an audit, tax, and advisory firm, before embarking on a decade at General Electric, where she held various positions, including director, corporate mergers and acquisitions, Europe.

"I’m pleased to welcome Catia to Coty. Her deep expertise and successful track record in scouting and executing highly strategic deals will be a strong asset in supporting Coty’s long term strategy," stated Scannavini.

 

 

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