BEAUTY CARE

Beiersdorf appoints new agency of record

BY Antoinette Alexander

NEW YORK Beiersdorf has appointed Carat as its new agency for media planning and buying services.

“We were extremely impressed by Carat’s strategic vision and thorough understanding of our consumers’ media mindset. Through insightful targeting of our consumers, Carat will help us maximize our media investment and increase efficiencies. The full integration of our media planning efforts will build larger, even more breakthrough programs,” stated Nicolas Maurer, Beiersdorf VP marketing.

The appointment follows a four-month review process that select agencies, including incumbent OMD, took part in.

As its new agency of record, Carat, an Aegis Media Group company, will provide media strategy, planning and buying services for Beiersdorf’s Nivea, Nivea for Men, Eucerin and Aquaphor brands within the United States. Beiersdorf will continue to work with OMD’s Green Room Entertainment for its branded entertainment initiatives.

Beiersdorf partners with creative agencies TBWA and Draft FCB for its creative work.

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BEAUTY CARE

Unilever appoints new chief marketing and communications officer

BY Antoinette Alexander

ENGLEWOOD CLIFFS, N.J. Unilever has appointed Keith Weed chief marketing and communications officer, effective April 1.

Weed, currently EVP home care, oral care and water, will report to chief executive Paul Polman.

“This is the first time Unilever has had a CMO at the top table and is a key step to having a sharper consumer focus in the company. Keith will be leading marketing, including the development of the Unilever brand, and will also assume responsibility for the communications function,” stated Polman.

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P&G gives Olympic athletes, families royal treatment

BY Antoinette Alexander

CINCINNATI Procter & Gamble introduced its first ever Beauty & Grooming Salon & Spa at the 2010 Olympic Winter Games in Vancouver.

The salon and spa was located at the P&G Family Home, which provided Team USA athletes and their families a place to come together in a comfortable environment during the games. It was open daily from Feb. 11 to 28.

The P&G Beauty & Grooming Salon & Spa offered Pantene hair styling, cosmetic mini-makeovers with CoverGirl products and Olay and Venus leg treatments.

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