BEAUTY CARE

Beiersdorf announces promotions, additions to sales team

BY Antoinette Alexander

WILTON, Conn. — Skin care company Beiersdorf, whose brands include Nivea, Eucerin and Aquaphor, has announced changes to its sales organization.

Tina Jackse has been promoted to the newly created position of VP global sales of Walmart, where she will be responsible for all Walmart business internationally. She will work collaboratively across the Beiersdorf affiliates around the world to help lead, develop and further strengthen Beiersdorf’s Walmart business globally. 

Most recently, Jackse was senior director of national accounts, drug, club and value. Jackse joined Beiersdorf in 1989 and has held several senior sales positions with increasing responsibility.

To succeed Jackse, Mike Voaden recently joined Beiersdorf as senior director of national accounts. Voaden joined Beiersdorf from Alberto-Culver (Unilever), where he spent a large portion of his more than 25-plus years of sales experience leading large teams that grew the business across all channels and developed substantial new business opportunities.

In addition, Joe Oliveri has been appointed VP sales. Oliveri will lead the sales organization for Beiersdorf USA, working closely with existing customers, generating new business opportunities and identifying new avenues for sales growth.  He will join the U.S. leadership team.

Before joining Beiersdorf, Oliveri worked for The Dannon Co. as VP sales, national accounts. Prior to that, Oliveri spent 12-plus years with Great Brands of Europe/Evian North America, where he held progressively responsible roles in regional sales, sales planning, division and national sales management, ultimately becoming the VP sales for Evian North America.

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CVS/pharmacy to close all Beauty360 locations

BY Antoinette Alexander

WOONSOCKET, R.I. — CVS/pharmacy is shuttering all of its Beauty360 locations and ceasing operation of the Beauty360 e-commerce business to focus on the growth of its core CVS/pharmacy beauty business, the retailer confirmed on Wednesday.

As of May 19, all 25 of the Beauty360 locations will close and the e-commerce business will cease operation.

The upscale concept was unveiled November 2008 at a Capitol district CVS store in the center of Dupont Circle. The stores carry a wide range of prestige and niche beauty brands from the skin care, cosmetics, men’s grooming and fragrance categories. Plus, its staff of trained and licensed professionals offers a suite of brand-specific signature services including express facials, hand massages and make-up application. Aside from the high-end beauty offerings, Beauty360 sought to a major statement with its upscale décor and layout, which included a separate entrance.

“The first Beauty360 store opened in 2008 and kicked off a 25-store pilot that proved to be a tremendous learning experience for our organization. There have been many aspects of the Beauty360 concept that were positive. In the past four years, we have learned a great deal about our beauty customer through our experience with Beauty360 and plan to apply many of these learnings to future enhancements within our beauty department at CVS/pharmacy. 
In 2011, we successfully launched the CVS/pharmacy Beauty Club and introduced our own exclusive beauty brand, Nuance Salma Hayek,” the company stated in a statement sent to Drug Store News.

The CVS Beauty Club marked the first beauty loyalty program introduced at a mass retailer. In the year since launching, the program has reached 10 million members. 

“Nuance Salma Hayek has been met with both customer and industry accolades and also exceeded sales expectations for the year. This kind of success within our core beauty offering clearly demonstrates the tremendous opportunity we have to maintain and grow our leadership position in beauty through our over 7,300 CVS/pharmacy stores,” the company stated. The Nuance Salma Hayek beauty brand was developed in partnership with actress Salma Hayek.

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AmLactin names Olympic swimmer Dara Torres brand ambassador

BY Antoinette Alexander

MAPLE GROVE, Minn. — AmLactin Alpha-Hydroxy Skin Care, an Upsher-Smith skin care brand, has announced that 12-time Olympic medalist and best-selling author Dara Torres will serve as its first-ever brand ambassador.

The Olympic athlete and mother will help launch the “Ultra Skin Performance” campaign. The campaign is devoted to educating women of all ages about the internal and external elements that contribute to dry skin, one of the most common skin challenges, and features insights into skin care from Torres and New York cosmetic dermatologist and author Dr. Doris Day. Together they will share “The Fundamentals of Fit Skin” to help women with dry skin strive to look and feel their best at every life stage. The announcement is part of a series of media tactics to help reinvent the AmLactin line and through the debut of contemporary packaging, which now is transitioning into retail stores.

As previously reported by Drug Store News, AmLactin dons a fresh, new look. The makeover comes with a new name: AmLactin Alpha-Hydroxy Skin Care. The contemporary design graces white, pearlescent bottles and tubes complemented by a series of vibrant colors and a signature droplet to convey the line’s intensity and success at helping skin retain its moisture.

As previously reported, the “Ultra Skin Performance” campaign will include a series of video blogs entitled "Smooth Talk," hosted by Day. Torres will serve as a featured guest and will share her secrets to maintaining beautiful skin. The series will be housed on AmLactin’s website and integrated into the brand’s Twitter and Facebook pages. AmLactin also plans to host Twitter chats with Torres and Day throughout the year.

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