BEAUTY CARE

BeeCeuticals announces earth-friendly packaging

BY Antoinette Alexander

FORT LAUDERDALE, Fla. BeeCeuticals Organics has announced the launch of an earth-friendly way to package its Hive Five Kits using corn plastic.

“As ex-organic farmers in Maine, this package offers us an opportunity to support fellow U.S. farmers while offering our customers a beautiful package that is good for the environment,” stated Richie Gerber, president of BeeCeuticals Organics. “Many companies, including natural and organic ones, use vinyl bags for their kits even though it is one of the most toxic materials to produce.”

The new case, which contains five travel-size products, is made entirely from 100 percent U.S. grown corn, not foreign petroleum. This material is produced from plastic that consists of polylactide, a corn-base versatile polymer.

Corn plastic is more energy efficient than other plastics and takes 60 percent less fossil fuel to produce. It also comes from yearly renewable resources, is recyclable, and industrially compostable and biodegradable, the company stated.

The Hive Five Kit consists of:

  • USDA Certified Organic Body Balm.
  • The Royal Treatment Facial Cream: 82 percent certified organic ingredients.
  • Bee-Hair-Now Shampoo: 60 percent certified organic ingredients € Bee-Hair-Now Conditioner: 87 certified organic ingredients.
  • Honey Thyme Hand & Body Lotion: 76 percent certified organic ingredients.

All of the items in the kit not only have a high percentage of certified organic ingredients, but also contain the company’s proprietary Organic Holistic Honey Blend. According to the company, the Body Balm is the first-ever personal care product to be USDA Certified Organic by Oregon Tilth & Fair Trade Certified.

For each kit sold, BeeCeuticals Organics pledges to plant a pollinator-friendly tree as part of their Trees for Bees program. The company stated that it has already planted more than 10,000 pollinator-friendly trees worldwide since the launch of the program during National Pollinator Week in June.

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P&G introduces power Oral-B toothbrush with wireless display

BY Antoinette Alexander

SAN FRANCISCO Procter & Gamble’s Oral-B toothbrush brand has announced the launch of its new Triumph with SmartGuide, marking the first power toothbrush with a wireless display to help consumers improve their brushing habits.

The toothbrush features Smart Technology, in which the brush head, handle and now visual display work together so users can receive visual cues to help them brush better. The FlossAction brush head and handle are embedded with microchips. The handle communicates with the wireless display to signal when the user is brushing too hard, when to move to the next quadrant of the mouth, when they have brushed for two minutes and when it is time to replace the brush head.

According to the company, those who use the toothbrush are up to four times more likely to brush the dental-recommended two minutes that with a regular manual toothbrush. A recent study showed that 93 percent of those who used the Triumph with SmartGuide reduced their aggressive brushing behavior within 30 days.

The new Oral-B Triumph with SmartGuide has a suggested retail price of $149.99.

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L’Oreal to open New Jersey facility in 2009

BY Antoinette Alexander

BERKELEY HEIGHTS, N.J. L’Oreal USA broke ground on Thursday for a new office facility here that is scheduled to open in 2009. The facility will house about 400 employees and will function as the beauty company’s New Jersey headquarters.

The company’s corporate headquarters will remain in New York.

The new office, located at Connell Corporate Park, will enable L’Oreal to bring together groups of employees who are currently working in different New Jersey locations.

The open-plan design will maximize natural light and the use of “green” raw materials, while minimizing the effect on the environment. It will be Gold Leed certified and will feature energy-saving systems throughout, including heating, air-conditioning and lighting that can be individually controlled. The furniture and other fixtures will be made from recycled and locally sourced materials.

The broader Connell Corporate Park campus will contain a fitness center and hotel and conference facilities, as well as an outdoor wooded area with features such as walking paths and streams.

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