BEAUTY CARE

BECCA Cosmetics to begin distribution at Sephora stores

BY Rebecca Haughey

NEW YORK – BECCA Cosmetics will debut a collection at select Sephora stores in October, the company announced. The iconic beauty line, which originated in Australia, currently has global distribution in 30 countries and is known for its commitment to offering a wide range of color cosmetics.

With a following among celebrities and makeup artists, BECCA Cosmetics’ new retail partnership with Sephora — the leading beauty specialty retailer — will make the cosmetics line more accessible to consumers.

"We are thrilled to announce this exciting partnership with such an established retailer like Sephora," said Robert DeBaker, global CEO of BECCA Cosmetics. "We have taken the time to listen to our consumers, and with our edited collection and Shade Match Guarantee platform, we hope to better serve our clients and continue to build a loyal customer base."

The brand will debut its new platform in 23 Sephora stores nationwide and will be available at Sephora.com. The brand will also be available in at least 50 Sephora stores inside JCPenney locations in March, with plans to extend into 150 locations by the end of 2013.

In addition to the tailored range of BECCA Cosmetics, Sephora will offer shade match cards to sample all 18 BECCA foundation shades. Divided into three color categories — light, medium and dark — each shade match card includes six Radiant Skin Satin Finish Foundations to ensure clients can find their perfect match.

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Coca-Cola, Sanofi to launch ‘beauty drinks’ in France

BY DSN STAFF

ATLANTA – Coca-Cola and Sanofi are partnering to launch a line of "beauty drinks" in France under the Oenobiol Beautific brand. The drinks claim to "help strengthen hair and nails, embellish skin, lose weight and improve vitality."

The beauty drinks will be sold in a "small scale pilot" to a limited number of pharmacies in the country, according to a statement from the Coca-Cola business unit in France. Coca-Cola declined to provide further details.

The partnership to make the drinks was reported Tuesday in the Wall Street Journal. The newspaper reported that the four Oenobial drinks will be made of mineral water, fruit juice and nutrition additives. The news comes as Coca-Cola struggles to increase sales in Europe, with sales volume up just 1% in the third quarter.

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Survey explores reasons why people don’t floss regularly

BY Alaric DeArment

GRAND RAPIDS, Mich. — Though the American Dental Hygienists’ Association recommends daily flossing, Americans don’t floss as often as they should, according to a new survey by an oral care products manufacturer.

Plackers announced results of an online survey of 202 adults in which 40% said they didn’t floss because they forgot, while 30% said they didn’t have floss handy when they needed it. Meanwhile, 49% of those who use flossers said they had a problem with the floss shredding, while 28% experienced floss breakage. According to the ADHA, only 1-in-5 people floss regularly.

The survey polled 202 adults through SurveyMonkey.com. A representative of Plackers told Drug Store News it was not meant to be scientific, but was designed to get a pulse on consumer attitudes and behavior.

"For 40 years, Plackers has been working on ways to make it easier for people to protect their smiles and enjoy good oral health," VP marketing of Plackers parent company Ranir Jim Peliotes said in a statement. "Innovative features like our Super Tuffloss can help people say ‘yes’ to flossing regularly."

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