BEAUTY CARE

Beauty.com gets new look for the fall

BY Michael Johnsen

BELLEVUE, Wash. Drugstore.com is providing a facelift for its site Beauty.com with a new contemporary design to be released this fall, the company announced Wednesday.

Customers shopping at www.beauty.com will experience a more personalized, up-close shopping experience with Web 2.0 technologies such as the new product zoom feature magnifying the texture and tone of cheek, lip and eye shades.

“Our goal is to create the best beauty shopping experience online with features and tools to assist our customers in making the personal choices that are right for them,” stated Dawn Lepore, president, chief executive officer and chairman of drugstore.com. “This is only the beginning of our plans to bring a department store makeup counter experience to our customers online.”

Beauty.com expects to introduce additional interactive tools this fall to assist customers as they shop from a selection of more than 200 prestige beauty brands such as NARS, Philosophy, and Frederic Fekkai. New features available now include:

  • Product Zoom – Magnification of multiple product views create the sense of “touch and feel” online. Especially helpful with color cosmetics that have shimmer or texture, and for shade matching;
  • Multiple Shopping Options – Easier to shop and search in brand specific stores, by category or price, by ingredient or trend, and read customer reviews of top-rated products;
  • Fragrance Finder – Search and shop by scent categories such as floral, woody and fresh;
  • Expert Advice – Meet industry insiders in “Videos” or click on “Latest Trends” to learn expert tips and tricks for makeup application, skincare and hair care advice;
  • Sample Center – Interactively choose up to three free samples with any Beauty.com purchase.

“We redesigned Beauty.com after speaking extensively with beauty customers and industry experts,” stated Kathleen McNeill, vice president of beauty for Beauty.com and drugstore.com. “The new site now offers customers numerous options for navigating our vast assortment of high-end beauty products whether it’s an in-depth search for ingredients, products linked to the latest trends, or a favorite brand.”

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BEAUTY CARE

Namaste introduces hair fertilizer to nourish weak hair

BY Antoinette Alexander

CHICAGO Namaste Laboratories, the makers of the Organic Root Stimulator brand of hair care products for ethnic consumers, has introduced a Hair Fertilizer to help strengthen and nourish weak, damaged hair.

“Namaste created Organic Root Stimulator Hair Fertilizer with our customers in mind,” stated Shannon Skipper-Green, associate product manager for Namaste Laboratories. “We’ve listened to their concerns, which include chemical and weave damage, hair loss as well as slow growth, and answered with a luxurious creme that adds the nourishment needed for healthy hair and scalp.”

The Hair Fertilizer contains horsetail and coconut for moisture, kola nut for strengthening, and paprika and nettle for stimulation.

The product has a suggested retail price of $7.75. 

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World of Hair introduces two new products

BY Antoinette Alexander

BIRMINGHAM, Ala. World of Hair has announced the availability of the new Stretch Marks & Scar Treatment, as well as the Color Perfection hair color repair shampoos and conditioners.

Infused with Helichrysum essential oil, the Stretch Marks & Scar Treatment promises to help reduce the appearance of scarring from surgery (including plastic surgeries), stretch marks and acne scars that are raised or pitted.

The company also has introduced Color Perfection Shampoo and Conditioner, which works to repair damaged hair by focusing on protein structure that is damaged during hair color, perming or other chemical-based procedure. 

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