BeautyBoutique at Shoppers Drug Mart elevates customers’ experience
Canadian pharmacy retailer Shoppers Drug Mart is further elevating the beauty experience with its newly opened BeautyBoutique.
This BeautyBoutique opened in November 2012 in an existing Shoppers Drug Mart store in Bayview Village in Toronto, Ontario. It is just over 4,000 sq. ft., which is approximately 1,500 sq. ft. larger than a traditional BeautyBoutique.
The new format features new brands that weren’t previously available in a BeautyBoutique but had been available at its Murale store, such as Chanel and YSL. The concept also features fragrance-testing stations for customers and play stations where beauty mavens can touch and feel the cosmetic lines.
The retailer stated that the response to the new format, from both vendors and customers, has been very positive.
Beauty Bar establishes Pharmaca as beauty destination
Pharmaca Integrative Pharmacy introduced in 2012 its new Natural Beauty Bar at its Pacific Palisades location.
Offering a variety of spa services, the Natural Beauty Bar is designed to serve as a key expansion of Pharmaca’s beauty offerings, and further establish Pharmaca as the natural beauty destination in Los Angeles. The Bar offers waxing and threading services, as well as makeup and lash applications, along with its collection of natural facial care products and cosmetics.
The 1,000-sq.-ft. Natural Beauty Bar centers around two areas: The Brow Bar, which has two chairs for waxing and threading services, and the Makeup Area, which has four chairs available for makeup application and makeovers. The Bar is surrounded by Pharmaca’s selection of natural skin care and cosmetics from such brands as Jane Iredale, Dr. Hauschka, Evanhealy and Suki.
"With [the new beauty bar], it’s really allowed us to expand on some new items," Tiana Ukleja, Pharmaca’s health and beauty category manager, told DSN’s senior editor Michael Johnsen in an earlier interview. "We have a great partnership with a brand called SpaRituals. [Previously] we had only been able to house 24 [nail] colors, now we have 200."
Rite Aid’s Wellness store emphasizes men’s grooming
Aiming to improve the shopping experience through unique merchandising presentations, Rite Aid has unveiled its next generation Wellness store in Lemoyne, Pa., which features a greater focus on men’s grooming.
The store features an expanded men’s grooming area complete with a new Axe display where shoppers can use an iPad to sample new looks.
The enhanced emphasis on men’s grooming is in line with research findings from Canadean that indicate the male grooming market in 10 key countries — the United States, Brazil, Russia, China, India, France, Germany, Italy, Spain and the United Kingdom — is bigger than many would think, with men accounting for 47% of the volume of health and beauty products.
In addition, the hair care aisle has hands-on displays where customers can touch and feel items before they buy, and there’s also a nail bar that showcases the top brands and latest shades in nail care.