BEAUTY CARE

BeautyBank, HSN team up to create beauty brand

BY Antoinette Alexander

NEW YORK BeautyBank, a subsidiary of The Estee Lauder Companies, has teamed up with HSN to launch a made-for-television beauty brand.

The venture between BeautyBank and HSN marks the first of its kind between a prestige beauty company and a television retail destination. The brand, which will launch on HSN in July, will be exclusively distributed on HSN and HSN.com.

nWe have watched the amazing transformation of HSN under Mindy GrossmanIs leadership and feel she has created a vibrant, dynamic network, with a loyal and expanding consumer base, ideal as the launching pad of our new brand,i stated Jane Hudis, president of BeautyBank.

BeautyBank, launched in 2004, is the entrepreneurial arm of The Estee Lauder Companies. The first venture for BeautyBank was the alliance to create a cosmetics department for Kohl’s Department Stores. The company has also collaborated with Coach and launched an exclusive fragrance in Coach freestanding stores.

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Sally Hansen, Carmindy partner on new makeup collection

BY Antoinette Alexander

NEW YORK Sally Hansen has teamed up with makeup artist Carmindy from TLC’s hit show “What Not to Wear” to launch a new makeup collection known as Sally Hansen Natural Beauty Inspired by Carmindy.

Sally Hansen, which is now part of the Coty Inc. portfolio, joined Carmindy in Manhattan on Thursday to unveil the natural beauty line to beauty editors.

Drawing on her personal experience of bringing out the true beauty in real women, Carmindy helped develop the collection that includes products for eyes, lips and face. The Sally Hansen Natural Beauty Inspired by Carmindy collection will debut in April.

The products are formulated with minerals, natural extracts and active botanicals like soy, bamboo, papaya and mango. The products are paraben-free.

Products in the line include Luminizing Face Primer, Fast Fix Concealer, Truly Translucent Loose Powder, Instant Definition Eye Shadow Palette, Sheerest Cream Blush, Sheerest Cream Bronze, Natural Shine Lip Gloss and Moisture Plump Lip Balm.

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Beauty.com partners with designer Jenni Kayne

BY Antoinette Alexander

BELLEVUE, Wash. Beauty.com, which is a subsidiary of drugstore.com, has tapped fashion designer Jenni Kayne to create a bag that doubles as a cosmetics case or clutch.

Customers receive the limited-edition designer bag, filled with 12 product samples from such brands as L’Occitane, Seikisho and Urban Decay, with a purchase of $75 or more on the Beauty.com Web site.

The online beauty destination first partnered with Kayne in 2007, providing gift bags for the guests at her collection’s presentation during New York City’s Fashion Week.

Subscribers to the Beauty.com Beauty Bulletin will receive an e-mail exclusive opportunity to make an advance purchase on March 11. The promotion will be available to the general public on the Beauty.com home page, while supplies last, beginning March 13.

During the spring, Kayne also appears in several Beauty.com site features, including makeup how-tos.

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