BEAUTY CARE

Beauty gives back: Coty donates to Haiti relief efforts

BY Antoinette Alexander

NEW YORK Coty announced on Thursday a collective donation of $100,000 to two humanitarian organizations involved in the earthquake relief efforts in Haiti.

The beauty company is donating $50,000 to the American Red Cross and $50,000 to Save the Children, an international organization working in Haiti since 1978 that has more than 200 staff members in the country responding to the immediate needs of children and their families.

“Our hearts go out to the countless victims of the earthquake in Haiti and their families around the world,” stated Bernd Beetz, Coty’s CEO. “In addition to our corporate donation to both the American Red Cross and Save the Children, our 10,000 employees worldwide are continuing to support numerous Haiti relief efforts around the globe. As a company, Coty is committed to further supporting recovery needs.”

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Lumene develops new anti-aging creams

BY Antoinette Alexander

NEW YORK Lumene, a beauty brand from Finland, has launched for 2010 its new ExCELLent future deep repairing night cream and ExCELLent future deep repairing eye cream.

The formulas use modern, natural stem cell technology to treat, prevent and delay damage caused by aging and environmental factors. The technology combined with Arctic White Peat works to protect skin?s stem cells.

The technology, known as Applexcell technology, is a combination of modern apple stem cell extract and ancient Arctic white peat.  The apple stem cell extract maintains the skin?s stem cells’ ability to repair damage and works to delay and prevent the signs of aging. Ancient Arctic white peat contains plant sterols that promise to improve the moisture balance of skin and provides skin cells with an optimal environment for maintaining vitality.

Both products are available as of January at CVS/pharmacy and on CVS.com.

The future deep repairing night cream has a suggested retail price of $29.99 and the future deep repairing eye cream has a suggested retail price of $24.99.

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Church & Dwight adds depilatories to Nair line

BY Antoinette Alexander

NEW YORK Nair, a Church & Dwight brand, is looking to help beauty mavens get beach ready with the rollout of several new hair-removal products for 2010.

Among the new offerings is the new Shower Power Max, which joins the line up of existing Shower Power products that are designed for in-shower use. New Shower Power Max comes in a larger pump bottle and promises the max performance when removing coarse hair. It is scented with lavender and contains vitamin E.

Shower Power Max, which has a suggested retail price of $8.99, joins the existing Shower Power sensitive, moisturizing and exfoliating formulas.

There’s also the new Nair Silky Sensations for legs and body that features a dual moisturizing blend of depilation plus moisturization. The formula contains pomegranate and soy extracts and promises to provide 20% skin hydration. The suggested retail price is $6.99.

Nair has also revamped the packaging for its Nair Naturally Smooth Warm Wax and Cucumber Melon Lotion hair remover for legs and body to highlight the “natural” positioning of the product.

To encourage beauty mavens to take try Nair, the company is launching in April its Nair “Step Out Challenge” during Spring Break in Panama City, Fla.

To participate, consumers can visit www.NairLikeNeverBefore.com for a coupon to try one of the newest Nair products, like Shower Power Max or Nair Silky Sensations, and put their razor aside for a week. Consumers then make a video showing off their smooth legs and upload it to the site to enter the challenge. Those who upload their video will be entered in a drawing for a chance to win a pair of Sony concert tickets.

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