Beauty cos. keep consumers awash in hair innovation
Every woman wants luscious locks, but these days it is largely about how she can get that just-stepped-out-of-the-salon look and feel without the salon price.
Manufacturers are heeding the call and rolling out for early 2010 solutions that offer first-to-mass innovation, naturally derived ingredients and moisture-rich formulas to help her look great without breaking the bank.
According to Information Resources Inc., for the 52 weeks ended Dec. 27, 2009, sales of hair spray/spritz slipped just shy of 1% to $406.3 million; hair styling gel/mousse slipped 1.86% to $626.8 million; shampoo decreased 1.8% to $1.36 billion (with shampoo-and-conditioner combo packs bucking the trend with a 40.24% boost); and conditioner decreased 3.69% to $906.1 million.
Among the newcomers for 2010 is Alberto Culver’s new TRESemme Fresh Start collection. Positioned as a first-of-its-kind is the new TRESemme Fresh Start waterless foam shampoo, which is ideal for normal to curly/dry hair. It removes oil without water and is formulated with aloe vera and witch hazel. The collection also includes TRESemme Fresh Start dry shampoo, ideal for normal to straight/oily hair. The formula is comprised of mineral clay and citrus extract. Also in the Fresh Start collection is a no-frizz cream and refreshing mist. The suggested retail price for each product is $4.99.
Alberto Culver also is launching for 2010 the new TRESemme Naturals collection and new products under the Nexxus brand. The TRESemme Naturals line includes Naturals nourishing moisture shampoo and conditioner, radiant volume shampoo and conditioner, finishing spray, and lightweight mousse. The shampoo and conditioners are priced at $4.99 each, and the styling products are $4.29 each.
New under the Nexxus brand is Lavish Body spray gel, Sleek Finish silkening lotion, Thermal Volume heat protection mousse and Humectress deep conditioner. Each product is priced at $10.55, except for Humectress, which is priced at $14.99.
Meanwhile, Garnier Fructis has introduced its new Triple Nutrition Extra Nourishing cream shampoo that has a suggested retail price of $3.99. The shampoo promises to go beyond basic moisturizing and actually nourish hair from the inside out. There’s also the new Triple Nutrition nutrient spray ($5.99) and the new nonaerosol, anti-humidity hairspray collection infused with natural bamboo extract ($4.11 each).
Reports: CMO to leave Unilever
ENGLEWOOD CLIFFS, N.J. Unilever’s chief marketing officer Simon Clift, who has been credited with Axe’s success, is stepping down within the next few months, according to published reports.
“Simon has done a great service to Unilever and left his mark in many areas that we will benefit from for years to come,” Unilever CEO Paul Polman said in an e-mail, according to published reports. “We have with Axe or Dove some of the biggest innovations of the past decade, or led the move to alternative media in many areas. Simon has decided to retire now and spend more time with his family in Brazil. I enjoyed the past year with Simon and can clearly see why Unilever increasingly is being recognized as innovator in its industry.”
Unilever has not yet announced plans for a successor.
Clift, who joined Unilever in 1982, became the company’s first chief marketing officer in 2008. Over the years, he has held a number of senior marketing positions within the company — including a period heading up the global personal care category, and more recently as chief marketing officer.
Gillette hits the catwalk at New York Fashion Week
NEW YORK Men’s grooming brand Gillette is making its New York Fashion Week debut at Bryant Park on Feb. 11, as part of a partnership with menswear collection Duckie Brown.
Celebrity groomer Merrell Hollis will be backstage, preparing models for their turn on the runway with a shave using the Gillette Fusion Power MVP razor, Fusion HydraGel Pure & Sensitive and Fusion HydraSoothe Balm.
Front-of-house guests will receive a complimentary array of Gillette grooming products.
As part of the partnership, Gillette has committed to contribute $200 to the Children’s Safe Drinking Water Fund for every guy who gets a barber shave as part of the Duckie Brown + Gillette Shave Challenge. The Shave Challenge will kick off at Duckie Brown’s after party at The Griffin; donations will help to provide clean drinking water to children and their families all over the world.
“Partnering with Duckie Brown was a no-brainer for us,” stated Anne Westbrook, P&G external relations. “Throughout our more than 100 year history, we have remained committed first and foremost to technological and design innovation, and we feel a natural affinity to Duckie Brown’s unique fabrics, bold colors and masculine designs.”
Guests at the Duckie Brown Fall 2010 runway show will receive a limited edition “Duckie Brown + Gillette” branded dopp kit, which will include the Fusion Power MVP razor, Fusion HydraGel Pure & Sensitive, Fusion HydraSoothe Balm, Gillette Odor Shield Body Wash, Gillette Shampoo, Gillette Precision Putty and Gillette Odor Shield anti-perspirant and deodorant.