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Beauty brand Vbeaute to expand into several Look Boutiques

BY Antoinette Alexander

NEW YORK — Beauty brand Vbeaute has announced its expansion into a handful of Duane Reade and Walgreens Look Boutiques this summer. 

The brand will first launch at eight Duane Reade Look Boutiques in New York, one Walgreens Look Boutique in Los Angeles and two Walgreens Look Boutiques in Miami on July 8.

The beauty is known for its anti-aging skincare and lip products formulated with Swiss Alpine rose botanical technology, a plant praised for its ability to thrive in even the harshest of climates. The products are gluten, paraben, fragrance, and nut- and oat-free.

"We are thrilled to complete our initial vision of offering luxurious anti-aging skincare products with unique Swiss technology to all consumers at an affordable price point," stated CEO and founder of Vbeaute Julie Macklowe.
 
Products will range in price from $19 to $53 for the full size products with Vbeaute’s TSA-friendly It Kit at $99. It Kit refills will be sold exclusively online at www.Vbeaute.com. Vbeaute also can be found at Soft Surroundings, Zitomer, Clyde’s and other high-end retailers.  

 

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Consumers seeking higher-end beer, wine and spirits, study finds

BY Jason Owen

STEVENS, Pa. — A recent report from the Distilled Spirits Council of the United States found consumers’ tastes and preferences among drinkers are changing. While beer remains the alcoholic beverage of choice, reports the Beer Marketer’s Insights, customers are trading up to purchase more wine and spirits in general, and more high-end beer, wine and spirits in particular.

The overall distilled spirits market grew 4.5% in 2012 to reach $21.3 billion in supplier gross revenues, DISCUS reported. Importantly, the high-end and super-premium segments of the market drove the overall industry’s growth. The high-end priced segment rose 4.8% from 2011 to 2012 and super-premium was up even more at 8.9%. By contrast, the value-priced, up only 1.8%, and the premium segments, up only 2.1%, lagged.

With more consumers choosing the high-end of the distilled spirits market, meeting the needs and desires of the affluent customers with their greater spending power and unique preferences is the key for marketers to find future growth and success for their brands.

To provide marketing-focused insights, information and understanding of the affluent wine, spirits and beer consumer market is the goal of a new Unity Marketing study. The next wave of Unity Marketing’s Luxury Tracking Study will include a special investigation among 1,200+ affluent consumers, the top 20% of U.S. households based on income, surveying their high-end and luxury wine, spirits and craft beer preferences.


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John Frieda Sheer Blonde Hair Care declares June Blonde Appreciation Month

BY Antoinette Alexander

NEW YORK — KAO USA has announced that the John Frieda Sheer Blonde team has partnered with actress and singer Megan Hilty and declared June Blonde Appreciation Month.

To spread the word about Blonde Appreciation Month, John Frieda Hair Care turned to Hilty, who will help enlist blondes to share their vision of blonde with the brand.

Photo submissions uploaded on BlondeMonth.com will be selected to become part of an “everlasting” artwork installation — a monument to blondes that will live on long past Blonde Appreciation Month to showcase the nation’s collection vision of what it means to be blonde. Hilty will personally unveil the art installation at TK gallery on June 27.

 

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