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Beauty brand Paula’s Choice makes retail debut through Pharmaca

BY Michael Johnsen

SEATTLE — Paula’s Choice has officially landed its first brick-and-mortar retail space at Pharmaca Integrative Pharmacy, the company announced Thursday. 

"This exciting partnership is another important step in our brand’s growth strategy and the expansion of our distribution to key retailers," stated David Lonczak, CEO of Paula’s Choice. "Our physical presence at Pharmaca raises the visibility of our brand in key markets and, for the first-time, makes our products available to consumers in retail stores."

The Pharmaca assortment will include Paula’s Choice collections Resist, Skin Recovery, Skin Balancing, Clear and Clinical.

"We are very impressed with the Paula’s Choice product line and the success it has already seen in our stores," said Tiana Ukleja, beauty category manager at Pharmaca. "We are excited to see continued success as we roll out the products in even more Pharmaca stores."

 

 

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Chrissy Teigen, Curtis Granderson to help consumers stay hydrated

BY Ryan Chavis

PURCHASE, N.Y. — Aquafina, a product from Pepsi-Cola North American Beverages, is launching a campaign encouraging people to drink more water. The brand has enlisted the help of New York Mets player Curtis Granderson and Sports Illustrated cover model Chrissy Teigen, in conjunction with Partnership for a Healthier America’s Drink Up initiative, to help out with the initiative.

Aquafina’s national "Pledge. Drink. Win!" Sweepstakes not only gives fans the chance to submit their personal hydration pledges, but also will automatically enter them for a chance to win a VIP experience to the 2014 MLB All-Star Game on July 15 at Target Field in Minneapolis.

"At Aquafina, we’re always trying to think of new ways to encourage people to drink more water," shared Jennifer Dubin of marketing for Aquafina. "This new effort will help shine a spotlight on the benefits and importance of staying hydrated with water during the spring and summer months, especially as we get into the height of baseball season. We’re honored to support PHA’s larger "Drink Up" movement and help spread the word about the importance of adequate water intake through the Aquafina ‘Pledge. Drink. Win!’ campaign."

Teigen and Granderson will launch the campaign at the MLB Fan Cave in New York City. Consumers can visit the "Pledge. Drink. Win!" page at MLB.com/Aquafina to learn more about the sweepstakes and take the pledge. The brand is inviting fans to take to Twitter to stir up the conversation using the hashtag #SpreadTheWater.

 

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Study: Low rate of cholesterol screening in children and adolescents

BY Michael Johnsen

CHICAGO — Although some guidelines recommend lipid screening for children and adolescents of certain ages, data indicate that only about 3% are having their cholesterol tested during health visits, according to a study in the May 7 issue of JAMA, a themed issue on child health. 

Abnormal lipid values occur in 1-in-5 U.S. children and adolescents, and are associated with cardiovascular disease in adulthood. Universal pediatric lipid screening is advised by the National Heart, Lung and Blood Institute for those ages 9 years to 11 years and 17 years to 21 years, in addition to the selective screening advised by the American Academy of Pediatrics and the American Heart Association. 

During the period from 1995 through 2010, clinicians ordered cholesterol testing at 3.4% of 10,159 health maintenance visits. Testing rates increased only slightly from 2.5% in 1995 to 3.2% in 2010. The authors noted that applying the most recent 2011 NHLBI guidelines to 2009 U.S. census data, approximately 35% of patients would be eligible for lipid screening in any given year based on age (9 years to 11 years and 17 years to 21 years).

 

 

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