BEAUTY CARE

Beard Guyz launches 3 products for spring

BY David Salazar
GLENDALE HEIGHTS, Ill. — Grooming company Beard Guyz this week announced the planned rollout of a new collection of three products this spring. The company is introducing its Beard Growth Serum, Beard Scentz and Beard Butter Growth Formula. 
 
Beard Scentz is designed to eliminate smells that build up in facial hair. The spray includes such natural and organic ingredients as tea tree, manuka and thyme oils. Beard Scents comes with a suggested retail price of $6.99.
 
And the Beard Butter Growth Formula is designed to moisturize skin beneath a beard while thickening and softening facial hair and promote healthy hair growth. The Beard Butter Growth Formula carries a suggested retail price of $12.99. The Beard Growth Serum is designed to help thicken and grow facial hair, and contains all natural and organic ingredients. 
 

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Unilever promotes new Dove Shower Foam with its first branded Snapchat lens

BY David Salazar
NEW YORK — Unilever, to promote the launch of Dove’s new Shower Foam, is trying out a new form of social marketing with its foray into the world of branded Snapchat lenses.
The lens — a first for Dove as well — puts users into a virtual shower, allowing them a sneak peek at how the new Dove Shower Foam works.  With the Snapchat filter, Unilever and Dove are reaching an audience in key younger demographics. According to Statista, some 76% of Snapchat’s reported 150 million daily users fall into the age group of 13- to 34-year old (37% are between 18 and 24 years old).
One of the success stories that Snapchat highlights on its website is the fact that a sponsored lens from Michael Kors promoting its sunglasses brought more than 104 million total views and an 6% lift in purchase intent — about three times greater than mobile campaign norms — and an 18-point lift in brand favorability.
And Dove’s new approach to marketing is highlighting the new approach to the typical show skin care regimen that Dove Shower Foam reflects. Dove Shower Foam combines the brand’s NutriumMoisture technology with gentle cleansers that are typically used in facial cleaners to deliver Dove’s skin care in a foam for the first time.
The product is available in four varieties: Deep Moisture, Cucumber & Green Tea Scent, Sensitive Skin and Shea Butter with Warm Vanilla. The 13.5-fl. oz. pump bottle retails for a suggested $5.97.

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VIDEO: DSN 18th Annual Industry Issues Summit

BY David Salazar

Some 275 retail and CPG executives descended on the New York Athletic Club in December to talk about the future role the industry can play in chronic care management, how companies can embrace technology to better serve customers and patients and where the industry is headed at the 18th annual DSN Industry Issues Summit.

Hear from:
    •    Chris Dimos, McKesson
    •    Jocelyn Konrad, Rite Aid
    •    Ted Peterson , CPG Linkages
    •    Alison Castillo, Unilever
    •    And more …

To read the transcripts:
Industry Issues Summit: Chronic Care Roundtable 2017

To inquire about registration, speaking opportunities, and sponsorships, contact Eric Savitch at [email protected] or (856) 489-3336.

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