HEALTH

BC Powder new sponsor of SEC

BY Michael Johnsen

TARRYTOWN, N.Y. — Prestige Brands on Tuesday announced a new sponsorship with the Southeastern Conference featuring its BC Powder analgesic brand.

Just in time for basketball championship season, the BC Powder sponsorship will introduce SEC fans to the fast-acting analgesic with a multi-tiered marketing campaign that includes 30-second television spots, radio broadcasts and consumer events. The sponsorship will continue through football season this fall.

To jump start the new campaign, BC Powder will have a presence at Bridgestone Arena in Nashville at the Men’s SEC basketball tournament from March 13 to 17. Visitors to Music City can enter the “BC Speed Zone,” a unique fan experience at SEC Basketball Fanfare located at the Nashville Convention Center.

“For BC, sponsoring the SEC, renowned for its speed and dominant, fast-paced play, is a perfect fit,” stated Wendy Frye, senior brand manager, BC Powder. “We want to remind sports fans that you don’t need to wait for relief. … BC Powder brings fast relief, so fans won’t lose precious seconds rooting for their teams just because they have a headache. ”

The “It’s All About Speed” campaign will be activated at retail through themed displays, remote radio broadcasts and a branded mobile unit to support on-site contests. This fall, the mobile unit will travel to select SEC campuses where fans can enter to win prizes, receive product samples and connect with Fast-Paced Ambassadors to learn more about BC Powder.

Consumers will also have the chance to get some quick cash by participating in the BC Fast Cash money booth – a portable booth that challenges players to grab as much cash as they can in a short amount of time. The legendary analgesic will also join game-day festivities for the SEC Football Fanfare at the Georgia World Congress Center prior to the SEC Championship game.

 

 

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HEALTH

WHO updates consumption guidelines for salt, potassium

BY Michael Johnsen

GENEVA — Adults should consume less than 2,000 mg of sodium, or 5 grams of salt, and at least 3,510 mg of potassium per day, according to new guidelines issued by the World Health Organization last week. A person with either elevated sodium levels and low potassium levels could be at risk of raised blood pressure which increases the risk of heart disease and stroke.

Currently, most people consume too much sodium and not enough potassium.

“Elevated blood pressure is a major risk for heart disease and stroke — the No. 1 cause of death and disability globally,” stated Francesco Branca, director of WHO’s Department of Nutrition for Health and Development. “These guidelines also make recommendations for children over the age of 2. This is critical because children with elevated blood pressure often become adults with elevated blood pressure.”

Sodium is found naturally in a variety of foods, including milk and cream (approximately 50 mg of sodium per 100 g) and eggs (approximately 80 mg/100 g). It is also found, in much higher amounts, in processed foods, such as bread (approximately 250 mg/100 g), processed meats like bacon (approximately 1,500 mg/100 g), snack foods such as pretzels, cheese puffs and popcorn (approximately 1,500 mg/100 g), as well as in condiments such as soy sauce (approximately 7,000 mg/100 g), and bouillon or stock cubes (approximately 20,000 mg/100 g).

Potassium-rich foods include: beans and peas (approximately 1,300 mg of potassium per 100 g), nuts (approximately 600 mg/100 g), vegetables such as spinach, cabbage and parsley (approximately 550 mg/100 g) and fruits such as bananas, papayas and dates (approximately 300 mg/100 g). Processing reduces the amount of potassium in many food products.

WHO suggested that public health measures to reduce sodium and increase potassium consumption and thereby decrease the population’s risk of high blood pressure and heart disease can include food and product labelling, consumer education, updating national dietary guidelines, and negotiating with food manufacturers to reduce the amount of salt in processed foods.


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CVS promotes heart health

BY Alaric DeArment

WOONSOCKET, R.I. — CVS Caremark is marking American Heart Month by encouraging heart-healthy behavior in February, the company said Tuesday.

Throughout the month, CVS/pharmacy will offer savings and offers on heart-healthy products like aspirin, vitamins and blood pressure monitors, and many stores will have a "Heart Health Center" display to make such products easier for customers to find. In addition, the retailer’s ExtraCare Advantage for Diabetes program is offering members special deals on CVS’ private-label aspirin and Nature Made full-strength mini vitamins.

"Knowing your cholesterol and blood pressure levels and understanding the impact that certain factors such as smoking and obesity have on your likelihood to develop heart disease can be life-saving information," CVS Caremark EVP and chief medical officer Troyen Brennan said. "The more educated a patient is about his or her own risk factors, the more he or she will be able to work with a physician or pharmacist around intervention strategies that can further reduce the harmful onset of heart disease."

Minute Clinic locations have nurse practitioners and physician assistants and offer services like high blood pressure evaluations and high cholesterol monitoring. The company also highlighted its services designed to improve medication adherence, such as Pharmacy Advisor, as well as services like Maintenance Choice for PBM patients.

 

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