Bazooka partners with DreamWorks for new merchandise
NEW YORK — Bazooka Candy Brands will collaborate with DreamWorks Animation on a limited-edition candy line, as well as a multiplatform merchandising program, to support the film "How to Train Your Dragon 2." The film opens in theaters June 13.
The campaign will bring consumers a limited-edition Dragon Berry flavor and themed wrapping for Bazooka Candy Brands’ top-selling candies, which include Jumbo Push Pop, Juicy Drop Pop, Baby Bottle Pop and Ring Pop.
“’How to Train Your Dragon 2′ is set to be one of the biggest movie events of the summer, and the limited-edition line will provide fans with another opportunity to enjoy this big animation debut beyond the theater,” said Anthony Trani, VP marketing, Bazooka Candy Brands. “We believe our collaboration with DreamWorks Animation for this release is a perfect fit, as the fun characters and storyline fully resonate with the entertaining nature of our candy portfolio.”
Study: Low vitamin D levels associated with higher potential of premature death
SAN DIEGO — Researchers at the University of California, San Diego School of Medicine have found that persons with lower blood levels of vitamin D were twice as likely to die prematurely as people with higher blood levels of vitamin D.
The finding, published in the June 12 issue of American Journal of Public Health, was based on a systematic review of 32 previous studies that included analyses of vitamin D, blood levels and human mortality rates. The specific variant of vitamin D assessed was 25-hydroxyvitamin D, the primary form found in blood.
“Three years ago, the Institute of Medicine concluded that having a too-low blood level of vitamin D was hazardous,” stated Cedric Garland, professor in the Department of Family and Preventive Medicine at UC San Diego and lead author of the study. “This study supports that conclusion, but goes one step further. The 20 nanograms per milliliter (ng/ml) blood level cutoff assumed from the IOM report was based solely on the association of low vitamin D with risk of bone disease. This new finding is based on the association of low vitamin D with risk of premature death from all causes, not just bone diseases.”
Garland said the blood level amount of vitamin D associated with about half of the death rate was 30 ng/ml. He noted that two-thirds of the U.S. population has an estimated blood vitamin D level below 30 ng/ml.
“This study should give the medical community and public substantial reassurance that vitamin D is safe when used in appropriate doses up to 4,000 International Units per day,” commented Heather Hofflich, professor in the UC San Diego School of Medicine’s Department of Medicines. “However, it’s always wise to consult your physician when changing your intake of vitamin D and to have your blood level of 25-hydroxyvitamin D checked annually. Daily intakes above 4,000 IU per day may be appropriate for some patients under medical supervision.”
The average age when the blood was drawn in this study was 55 years; the average length of follow-up was nine years. The study included residents of 14 countries, including the United States, and data from 566,583 participants.
This study was funded by the UC San Diego Department of Family and Preventive Medicine.
FMI names 2013-2014 officers
CHICAGO — The Food Marketing Institute on Thursday announced its 2013-2014 slate of officers, with Jerry Garland, president and CEO of Associated Wholesale Grocers assuming the role of FMI chairman.
“Together, over the past three years we have continued the work started by past Chairmen Ric Jurgens and Steve Smith in building a resurgent FMI," stated immediate past FMI chairman Fred Morganthall, president and COO Harris Teeter, in handing over the gavel. "We have put in place an FMI strategic plan that will continue this winning trajectory. And we have re-instituted FMI’s annual gathering, FMI Connect as the most important annual industry event. On the government relations front, we have taken the swipe fee fight to new levels, and have continued working to bring fairness to the more onerous aspects of the Affordable Care Act. We have accomplished much, but there is still work to be done,” he said.
In addition to Garland, the 2013-2014 officers include:
- Vice chairman, wholesaler, J.H. Campbell, Associated Grocers;
- Vice chairman independent operators, Kevin Davis, Bristol Farms;
- Vice chairman, member services, Randy Edeker, Hy-Vee;
- Vice chairman, finance, Darioush Khaledi, K.V. Mart;
- Vice chairman, communications, Tres Lund, Lund Food Holdings;
- Vice chairman, public affairs, Randall Onstead Bi-Lo Holdings;
- Vice chairman, industry relations, Joseph Sheridan, Wakefern Food Corporation; and
- Vice chairman, food safety, Colleen Wegman, Wegmans Food Markets.