HEALTH

Bayer taps March of Dimes, Vanessa Minnillo for Girlfriends of Folate campaign

BY Michael Johnsen

WHITE PLAINS, N.Y. — Bayer HealthCare Pharmaceuticals on Tuesday announced it is working with the March of Dimes and television personality Vanessa Minnillo on a public health message to help educate all women of reproductive age about the importance of folate and folic acid through a national educational campaign called Girlfriends for Folate.

DailyCandy.com also has committed to engaging its extensive membership of women to help spread the word about daily folate supplementation, Bayer said.

A new survey of 643 American women ages 18 to 45 years conducted by March of Dimes and Bayer found that nearly half of women (43%) were unaware of the health benefits of taking folate or folic acid daily. Further, 67% reported they do not take a supplement containing folate or folic acid daily, with more than half (52%) saying they don’t take a supplement containing folic acid at all.

The survey also found that women who were knowledgeable about folate were more likely to take a supplement containing folate or folic acid than those who were not knowledgeable (76% versus 32%).

"For more than a decade, March of Dimes has been committed to educating women of reproductive age about the importance of folate and folic acid,” stated Janis Biermann, SVP education and health promotion for March of Dimes. "According to 2001 data, nearly half of all pregnancies in the [United States] are unplanned. If all women planning or capable of becoming pregnant took the recommended amount of folate or folic acid before and during early pregnancy, it is estimated that up to 50% of [neural tube defects] could be prevented."

March of Dimes recommends that all women of reproductive age supplement their diet with at least 400 mcg of folic acid daily. Further, an objective of the U.S. Department of Health and Human Services’ Healthy People 2020 national initiative is to increase the proportion of women of childbearing potential with intake of at least 400 mcg of folic acid from fortified foods or dietary supplements — an objective that was not met in 2010.

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Schott named VP diabetes care for Perrigo’s consumer healthcare division

BY Michael Johnsen

ALLEGAN, Mich. — Perrigo on Wednesday named Tony Schott VP diabetes care for the consumer healthcare division.

In this role, Schott will expand Perrigo’s current distribution in retail store-brand glucose and grow sales and market share in this category.

Schott brings to Perrigo 16 years of experience specifically in blood glucose and 21 total years of experience in the diagnostics market. He has worked in retail sales for blood glucose products as national accounts manager, area manager and most recently as VP sales. He also has managed sales forces, handling retail, wholesale and healthcare professional channels.

Schott earned a bachelor of science degree in education from Miami University in Oxford, Ohio. He is from and currently resides in Cincinnati.

Perrigo is adding more than 100 new positions in areas all across the company to help keep pace with the company’s success and growth, the company stated. To view these jobs and 100 reasons why Perrigo is a preferred employer in the pharmaceutical industry, visit ThePerrigo100.com.

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Sensa For Men arrives at GNC

BY Michael Johnsen

MANHATTAN BEACH, Calif. — Sensa Products on Wednesday announced the expansion of its product line with Sensa For Men exclusively through GNC.

According to the company, studies have shown that women have a stronger sense of smell and taste than men. As the Sensa weight-loss system is based entirely on the senses of smell and taste, the Tastant technology has been customized to improve the efficacy for men and fit the needs of men’s senses. Utilizing the patent-pending blend of Tastants, Sensa For Men contains slight variations in potency, allowing men the ability to achieve maximum results.

The product is used as a spice that should be spread evenly over the surface of a meal, using the labeled "salty" or "sweet" sides of the shaker to feel more satisfied and full faster when eating meals. "Scents have a profound impact on weight loss,” stated Alan Hirsch, director of the Smell and Taste Research Center. “Since men and women smell differently, it was only natural to develop a Sensa weight-loss product specifically formulated for men.”

In one of the largest clinical studies ever conducted with a nonprescription weight-loss product, 1,436 participants lost an average of 30.5 lbs. in six months without changing their existing diet or exercise program, the company stated.

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