HEALTH

Bayer returning to pain relief heritage with Bayer Aspirin Fast Relief Challenge

BY Michael Johnsen

MORRISTOWN, N.J. — To encourage consumers to rethink aspirin for pain relief — according to a recent Bayer survey, only 8% of respondents reported taking aspirin more often that other OTC pain relievers — Bayer on Tuesday issued the Fast Relief Challenge and is giving away 100,000 bottles of Bayer Advanced Aspirin so consumers can put the pain reliever to the test.

"Outside of the United States, Bayer’s Aspirin is one of the top brands consumers turn to again and again for tough pain relief," stated Reese Fitzpatrick, Bayer Aspirin director of marketing. "In the U.S., aspirin’s pain relief heritage has to a large extent been forgotten, with many consumers only thinking of its heart benefits," he said. "Bayer Advanced Aspirin was developed to provide the fast pain relief consumers want. We’re confident that consumers will see just how effective the product is when they try it."

For 10 days, consumers can visit FastReliefChallenge.com and receive a free bottle of Bayer Advanced Aspirin to experience firsthand how effective it is for their pain relief. In addition, there will be special trial offers available throughout the summer. Once they have taken the Fast Relief Challenge, they can rate their satisfaction and how fast Bayer Advanced Aspirin worked for them.

Consumers also can help the Red Cross provide fast relief. For every consumer rating received, Bayer will donate $1 to the American Red Cross (up to a total of $100,000) to provide relief in the form of food, shelter, emotional support, health services, cleanup supplies and comfort items to those affected by the nearly 70,000 disasters each year.

"In a recent survey, 95% of those who tried Bayer Advanced Aspirin reported that they would use the product again, but we don’t expect everyone to take our word for it," Fitzpatrick said. "We’ll be sharing feedback we receive from Fast Relief Challenge participants on our website so that everyone can hear about others’ experiences. Hearing how Bayer Advanced Aspirin worked for people just like them may get some ‘doubters’ to reconsider aspirin for pain relief and try it themselves." 


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Tiger Balm sweepstakes draws 30,000 entries

BY Michael Johnsen

HAYWARD, Calif. — Prince of Peace Enterprises on Tuesday announced the winners of a sweepstakes the company launched for its Tiger Balm brand.

The Tiger Balm sweepstakes ran from Sept. 8, 2011 through Dec. 30, 2011 and offered entrants the opportunity to win a trip to Maui, an Apple iPad, or 1-of-3 Apple iPod nanos.

“The Tiger Balm sweepstakes was an overwhelming success with more than 30,000 qualified entries,” said Kenneth Yeung, president Prince of Peace Enterprises. “We thank everybody who took the time to enter, and congratulate the winners.”


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Mark Wahlberg, GNC team on Marked sports nutrition line

BY Michael Johnsen

PITTSBURGH — GNC on Wednesday announced its partnership with actor/producer Mark Wahlberg on the launch of Marked, a new nutritional supplement line designed to meet the demanding lifestyles of fitness consumers.
 
"I’m excited to join forces with GNC, a brand I trust for quality and integrity, to develop the Marked products," Wahlberg said. "I attribute much of my own success to my dedication to living healthy and fit, so it is important for me to create products that will help motivate others to pursue their own personal wellness goals."

The Marked line — consisting of seven sports and active nutrition products — was designed by GNC scientists and wellness experts in partnership with Wahlberg.

"I have known Mark for several years and during that time period I have been impressed by Mark’s continued personal efforts in regards to maintaining a healthy lifestyle," GNC president and CEO Joe Fortunato said. "This also represents a unique strategy for us as we introduce this comprehensive line of leading nutritional products that will be available through various channels of distribution in the U.S. and overseas."

Marked will launch in GNC stores and on GNC.com, and is expected to be widely available through other leading retailers. A portion of all sales are being donated to the Mark Wahlberg Youth Foundation, whose mission is to improve the quality of life for inner city youth.

"Our new partnership with Mark Wahlberg is a natural fit given our shared commitment to ‘living well’," added Tom Dowd, GNC EVP, general manager and chief merchandising officer. "We are pleased that Marked will also help contribute to a great resource for inner city youth and look forward to growing this brand with the combined marketing resources of GNC and Mark Wahlberg behind it."

As part of this partnership, Wahlberg will serve as the leading brand ambassador and will drive the marketing approach for the Marked product line. Wahlberg also will appear at GNC stores at various locations across the United States throughout 2012.


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