HEALTH

Bayer introduces reformulated aspirin

BY Michael Johnsen

MORRISTOWN, N.J. — Bayer has launched a reformulated aspirin called Bayer Advanced Aspirin that works in less than half the time of the company’s regular aspirin, according to published reports.

According to yet-to-be-published research, the new Bayer Advanced Aspirin can begin providing meaningful pain relief in as little as 16 minutes, compared with an average 100 minutes for the company’s mainstay brand.

The new aspirin will be positioned as a premium internal analgesic and will be targeted toward younger customers in an effort to grow market share as the company’s Bayer Aspirin (81-mg aspirin) brand is better known as a preventive for heart attack.

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HEALTH

Soothing relief

BY Michael Johnsen

OAK BROOK, Ill. — Chapped and cracked lips have long been a side effect associated with the common cold, especially for those congested sufferers who have to breathe strictly through their mouths. Now Blistex is introducing Blistex Cold & Allergy Lip Soother, a lip balm that incorporates an external analgesic (pramoxine HCl 1%) to help relieve the pain that comes with those cracked lips. That incremental opportunity should be complementary to the category — lip remedy sales totaled $537 million for the 52 weeks ended April 16 across food, drug and mass (including Walmart), up 0.3%, according to Nielsen Group data.

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Consumers taking to take-home test kits

BY Michael Johnsen


More and more, there is a new niche being carved out of the take-home test kits being offered through pharmacy. It used to be only pregnancy and ovulation test kits that were available in that space. Now there is a plethora of offerings, including tests for drug abuse, screenings for such conditions as high cholesterol, paternity tests and tests for sexually transmitted diseases. And the space is expected to continue to grow. “We see four key drivers of this trend,” said Steve Smith, Identigene director of marketing.


A shortage of family care physicians, the growing number of patients without insurance and people without enough insurance are funneling patients toward legitimate, yet less expensive, diagnostic options. Add to that the growth of retail clinics, which is contributing to increased awareness that diagnostic options are available through the local pharmacy. “Consumers are becoming more comfortable purchasing all manner of healthcare products in pharmacies,” Smith said.

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