HEALTH

Bayer gets approved for acquisition of Citracal

BY Michael Johnsen

MORRISTOWN, N.J. Bayer HealthCare Friday morning announced that its Consumer Care Division has received regulatory approvals necessary to acquire the Citracal line of over-the-counter calcium supplements.

“We’re excited to take ownership of the Citracal brand as it offers very attractive growth potential both in the critically important U.S. market and for our nutritionals portfolio, which is a key growth driver for us now and in the future,” stated Gary Balkema, president of Bayer HealthCare’s Consumer Care Division.

Citracal is primarily sold in North America and saw net sales of $47 million for fiscal year 2007, according to Bayer. 

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Rep. Waxman issues letter regarding pediatric cough and cold medicines

BY Michael Johnsen

WASHINGTON Rep. Henry Waxman, D-Calif., on Wednesday issued a letter addressing the Consumer Healthcare Products Association’s pending public comments on the labeling of pediatric cough and cold products before a Food and Drug Administration advisory committee meeting to be held later this month.

Waxman criticized CHPA’s advocacy of a ban on marketing products to children under the age of two even as several CHPA members have products targeting infants on the market.

In response, CHPA has issued a moratorium on advertising nonprescription medicines to children under the age of 2. “CHPA’s member companies are no longer advertising or promoting these medicines for infants and are individually working on their own transition plans to address the recommendations put forth in our background materials for the upcoming FDA advisory committee meeting,” stated Elizabeth Funderburk, CHPA director of communications and media relations, on Thursday.

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Rite Aid to begin selling Lindora diet products in Southern California

BY Michael Johnsen

COSTA MESA, Calif. As part of its partnership with Rite Aid, Lindora Medical Clinics announced Wednesday that Rite Aid will be selling its line of diet-related products in approximately 400 locations in Southern California. The items include a selection of protein bars, shakes, nutritional supplements, weight loss program books, instructional DVDs and the newly-introduced “Weight Loss Starter Kit,” all of which were previously items only available online or to those enrolled in Lindora’s medically-supervised weight control program.

“Partnering with Rite Aid enables us to distribute our line of healthy living and weight control products on a much broader scale,” stated Lindora president and chief executive officer Cynthia Stamper Graff.

Items include:

  • High-Protein Snack Bars ($12.50 for package of 7)
  • Protein Beverages ($8 – $12)
  • High Protein Foods ($10 – $12)
  • The Lindora Weight Loss System ($39.95)

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