CHPA recognizes Bayer for aspirin campaign
Bayer Aspirin has been named the recipient of the Consumer Healthcare Products Association 2017 Industry Leadership Award for Advancing Self-Care. This recognition comes from the New Jersey-based company’s “The HeroSmiths” marketing campaign, which was aimed to educate people of the life-saving benefits of aspirin during a suspected heart attack.
“Building a movement based on consumer needs and one that blends education with action is the epitome of advancing responsible self-care, and it’s an honor for us to be recognized,” Natalie Bartner, president of Bayer Consumer Health in North America, said. “The HeroSmiths campaign has the potential to quite literally save lives, and we’re proud that Bayer aspirin can help people become heroes.”
Each year the Consumer Healthcare Products Association (CPHA) awards one member in the company with the prestigious Industry Leadership Award for Advancing Responsible Self-Care, honoring the educational efforts that have created positive impact on the consumer healthcare industry.
According to a study done by the Second International Study of Infarct Survival Collaborative Group, during a suspected heart attack chewing aspirin as directed by a doctor can help increase chances of survival. The “HeroSmiths” program which launched back in Feb. 2007, brings awareness to this and carries the message of carrying aspirin everywhere in the event that someone nearby suffers from a heart attack.
Stericycle partners with National Safety Council to combat opioid crisis
Stericycle, a company focused on providing essential highly specialized compliance-based solutions has partnered with the National Safety Council. The Chicago-based company will be the exclusive medical disposal partner for the “Stop Everyday Killers” national education campaign addressing the opioid epidemic.
“Our nation is in the midst of the worst drug crisis in recorded history, but we know there are things we can do to save lives,” Deborah A.P. Hersman, president and CEO of the National Safety Council, said. “The campaign honors those who have been lost to this epidemic while also offering hope and empowering visitors to take action. One of the simplest things they can do is clean out their medicine cabinets, and Stericycle is making that much easier. We are proud to collaborate with them on this important issue.”
Launched in Chicago, the “Stop Everyday Killers” campaign unveiled the interactive art installation titled, Prescribed to Death: A Memorial to the Victims of the Opioid Crisis. A wall made of medicine pills, each individually carved with imaged of the 22,000 people who died within the last year due to prescription overdoses will be featured. Additionally, a new pill bearing a human face will be 3D printed on the site and added to the wall every 24 minutes to represent someone dying every 24 minutes from an opioid overdose.
“We are pleased to work with the National Safety Council on this incredible campaign and hope it will shine a light on our country’s opioid crisis as well as the options to help combat the problem,” Charles A. Alutto, president and chief executive officer of Stericycle said.
Stericycle will be providing complimentary Seal&Send medication disposal envelopes to everyone who visits the memorial to ease the process of returning unused pills. As part of the industry’s most comprehensive pharmaceutical disposal program, Stericycle’s Seal&Send Envelopes are a safe, reliable and anonymous method to easily mail unused medicines for disposal.
Finnish, Swedish researchers take steps toward Type 1 diabetes vaccine
Two countries with the world’s highest incidence of Type 1 diabetes are working together to develop a vaccine for the illness, noting that a recent model in mice prevented virus-induced diabetes. The researchers at Sweden’s Karolinska Instituet and Finland’s university of Tampere said that this presents a clinically relevant model for Type 1 diabetes in humans, and that it had no adverse effects on vaccinated animals.
“These exciting results showing that the vaccine completely protects against virus-induced diabetes indicate the potential that such a vaccine has for elucidating the role of enteroviruses in human Type 1 diabetes,” Karolinka Instituet professor Malin Flodström-Tullberg, whose group worked on the pre-clinical studies, said.
The University of Tampere currently is working to develop a vaccine that develops more viruses than the one used in the mouse model, with all of the proposed viruses having been implicated in Type 1 diabetes.
“The experiments here are important steps towards the clinical use of novel enterovirus vaccines,” University of Tampere professor Heikki Hyöty said. “Such a vaccine is under further development by Vactech and its collaborator Provention Bio for testing in a clinical setting.”