BEAUTY CARE

Batra to head Victoria’s Secret Beauty division

BY Antoinette Alexander

COLUMBUS, Ohio Limited Brands has hired former N.V. Perricone president Shashi Batra to lead its Victoria’s Secret Beauty business.

Batra succeeds former Victoria’s Secret Beauty president Christine Beauchamp, who announced plans to resign in late 2007. Batra will join the company on Jan. 22, reporting to Sharen Jester Turney, president and chief executive officer of Victoria’s Secret.

At N.V. Perricone, which sells such products as anti-age creams, facial cleansers, body care and dietary supplements, Batra was responsible for U.S. and global operations. Before Perricone, Batra was one of the original founding members of Sephora USA.

Victoria’s Secrety Beauty products are currently sold in Victoria’s Secret stores in the United States, in La Senza stores in Canada, on www.victoriasecret.com and in seven other countries through duty-free shops and other retail outlets.

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Aveeno introduces eczema cream, body wash

BY Michael Johnsen

SKILLMAN, N.J. Aveeno on Friday introduced the Eczema Care Moisturizing Cream and Body Wash, new products formulated to help manage daily symptoms of eczema and improve the skin’s natural barrier function.

“We have conducted extensive research in order to develop [a] proprietary Triple Oat formula to manage eczema symptoms,” stated Judith Nebus, manager of clinical research for skin care at Aveeno. “Key ingredients in the patented formula, including ceramides and panthenol, moisturize and help protect the skin’s barrier to help prevent the recurrence of redness, irritation and extra dry skin.”

According to the American Academy of Dermatology, between 10 percent and 20 percent of the world’s population suffers from eczema.

In a clinical study, all subjects who used the Aveeno Eczema Care Moisturizing Cream twice a day showed improvement in roughness in one week, the company reported. In a separate clinical study, subjects who used the Aveeno Eczema Care products showed significant improvements in itching and skin scaling after one week of use.

Additionally, 89 percent of consumers found that the Moisturizing Cream helped them manage the daily symptoms of eczema and 78 percent of consumers reported the same for the Body Wash.

The Aveeno Eczema Care Body Wash is available for $9.99 for a 10 oz.bottle and the Aveeno Eczema Care Moisturizing Cream is available for $9.99 for a 6 oz. bottle with other itch relief products in the First Aid aisle of Target, CVS, Walgreens, Safeway, Wegmans, Kmart, Bed Bath & Beyond and drugstore.com.

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Too Faced introduces ‘guilt free’ gloss

BY Antoinette Alexander

NEW YORK Too Faced Cosmetics is looking to fuse beauty and fitness into one tube with the launch in January of its new Too Faced Fuze Slenderize Guilt Free Gloss.

Touted as the first lip gloss on the market to combine beauty and fitness benefits, the product offers the same fruit flavors and ingredients found in the Fuze Slenderize energizing beverages. Launched in 2001, the Fuze beverage is owned by Coca-Cola.

According to the company, application of the gloss will help suppress one’s appetite for food. It is available in three flavors also found in the Fuze Slenderize line including Dragonfruit Lime, Strawberry Melon and Blueberry Raspberry.

The gloss is available at Sephora and retails for $18.50.

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