BEAUTY CARE

Baseball star Mike Piazza tests new Philips Norelco Shaver Series 9000

BY Antoinette Alexander

 

 

 

STAMFORD, Conn. — Electric shaving brand Philips Norelco has teamed up with baseball star Mike Piazza to put its new Philips Norelco Shaver Series 9000 to the test.

In the new Philips Norelco #RidgeRunner video, Piazza breaks the traditional "how-to-shave" video format by conquering a series of physical challenges that bring to life the parallels between mastering the contours of the rugged terrain and the equally challenging angles on his own face using Philips Norelco Shaver Series 9000.

"Throughout my baseball career I mastered the curves and angles on the field," said Piazza. "Now, I'm taking that experience off the field and putting Philips Norelco Shaver Series 9000 to the test to see if it can truly master the angles of my face to deliver the perfect shave in every pass."  

Just how many contours and angles can Mike Piazza and Philips Norelco tackle? Watch to see if Piazza and the Philips Norelco Shaver Series 9000 have what it takes to master the #RidgeRunner challenge and get the perfect shave in every pass.

The new Philips Norelco Shaver Series 9000, which features the SmartClean system to clean, dry, charge and lubricate the shaver at the touch of a button, is available in most mass and department stores including Walmart, Target, Amazon, Bed Bath & Beyond, Kohls and Best Buy.
 

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Walgreens issues ‘State of Small Gifting Report’

BY Michael Johnsen

DEERFIELD, Ill. — According to the “State of Small Gifting Report,” a new holiday survey released Tuesday from Walgreens, nearly all service providers (94%) — including teachers, daycare staff and nannies, healthcare providers, home and repair professionals, personal service providers and pet sitters — feel more appreciated when they are remembered during the holidays. During a season when those surveyed agree that “it’s the thought that counts,” many of the people who provide care and services don’t always come to mind; less than half of the people they serve give them a holiday gift.
 
As the season’s small gifting headquarters, the nation’s largest drug store chain asked 799 service providers — some of the most common recipients of small gifts during the holidays — in October about what gift giving means to them, common gifts they receive and what they actually most want.
 
“Survey results confirmed our long-held hunch: Being acknowledged, even in a small way, during the holiday season really means a lot to people,” said Moe Alkemade, head of seasonal merchandising for Walgreens. “Even amid the holiday hustle and bustle, there are still thoughtful, convenient ways to celebrate those in our lives who help us manage each day. Walgreens prides itself on being a partner for customers’ daily needs, and we extend that through the holidays with gift options to satisfy individual tastes — from your child’s teacher to Fido’s walker. We’re a one-stop destination for your small gifting holiday needs.”
 
Many Americans aren’t making the grade when it comes to remembering teachers and tutors. They’re the most commonly overlooked during the holiday season, with almost 40% of those surveyed receiving gifts from less than a quarter of their students. In contrast, babysitters and nannies are the most likely group of ‘everyday helpers’ to receive a gift — more than 60% say those they work for give them a gift during the holidays.
 
No matter who ends up on your holiday list though, there are common gifts that make the wish lists of all surveyed, from those who look after kids and lawns, to providing hair styling and health care. Gift cards top most lists (66%), but the report also revealed that food gifts — such as Whitman’s Chocolate Sampler, Ghirardelli Chocolate Sleigh Gift Set or Ferrero Rocher Chocolate Gift Box — are universally liked by respondents, outranking most other gift ideas. Such personal care sets as Burt’s Bees Essentials Kit, Aveeno Moisturizing Gift Set or Boots No7 Men Hydrating Shave Kit, and candles, like a Decorative Votive Candle Set, also are among favorite small gifts. 
 
The good news for gift givers is that giving doesn’t have to break the bank. According to the “State of Small Gifting Report,” only a small number of token gifts have a value of more than $20; the majority cost about $10 or less.

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Elizabeth Arden signs model Karlina Caune as brand ambassador

BY DSN STAFF

NEW YORK — Elizabeth Arden has signed an exclusive agreement with supermodel Karlina Caune to be the new global face of the brand.

Caune will appear in the brand's advertising campaigns, marketing programs and public relations events. Caune also will be an active participant in Elizabeth Arden's digital and social media platforms.

"The modern Elizabeth Arden woman is a passionate, multicultural individual who leads an active professional lifestyle," said Scott Beattie, chairman, president and CEO, Elizabeth Arden. "In Karlina Caune, we have found a beautiful and intelligent young woman who embodies the ideals of the Arden brand."

Caune will appear in Elizabeth Arden advertising campaigns beginning in Spring/Summer 2015. 

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