Baseball star Mike Piazza tests new Philips Norelco Shaver Series 9000
STAMFORD, Conn. — Electric shaving brand Philips Norelco has teamed up with baseball star Mike Piazza to put its new Philips Norelco Shaver Series 9000 to the test.
In the new Philips Norelco #RidgeRunner video, Piazza breaks the traditional "how-to-shave" video format by conquering a series of physical challenges that bring to life the parallels between mastering the contours of the rugged terrain and the equally challenging angles on his own face using Philips Norelco Shaver Series 9000.
"Throughout my baseball career I mastered the curves and angles on the field," said Piazza. "Now, I'm taking that experience off the field and putting Philips Norelco Shaver Series 9000 to the test to see if it can truly master the angles of my face to deliver the perfect shave in every pass."
Just how many contours and angles can Mike Piazza and Philips Norelco tackle? Watch to see if Piazza and the Philips Norelco Shaver Series 9000 have what it takes to master the #RidgeRunner challenge and get the perfect shave in every pass.
The new Philips Norelco Shaver Series 9000, which features the SmartClean system to clean, dry, charge and lubricate the shaver at the touch of a button, is available in most mass and department stores including Walmart, Target, Amazon, Bed Bath & Beyond, Kohls and Best Buy.
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Elizabeth Arden signs model Karlina Caune as brand ambassador
NEW YORK — Elizabeth Arden has signed an exclusive agreement with supermodel Karlina Caune to be the new global face of the brand.
Caune will appear in the brand's advertising campaigns, marketing programs and public relations events. Caune also will be an active participant in Elizabeth Arden's digital and social media platforms.
"The modern Elizabeth Arden woman is a passionate, multicultural individual who leads an active professional lifestyle," said Scott Beattie, chairman, president and CEO, Elizabeth Arden. "In Karlina Caune, we have found a beautiful and intelligent young woman who embodies the ideals of the Arden brand."
Caune will appear in Elizabeth Arden advertising campaigns beginning in Spring/Summer 2015.