BEAUTY CARE

Bartell emphasizes health, beauty with two-week event

BY Alaric DeArment

SEATTLE — Bartell Drugs will celebrate health and beauty with a series of events at some of its stores in the Puget Sound area, the metropolitan area around Seattle, the regional retail pharmacy chain said Wednesday.

Bartell’s “Health & Beauty Event” will take place from March 21 through April 3 at stores in King, Pierce and Snohomish counties. The events will include health clinics, free “mini makeover” demonstrations, hair-styling tips and product samples ranging from foods and candies to cosmetics. Through April 8, there also will be mammography screenings at 16 stores, offered in conjunction with Evergreen Hospital Medical Center.

At 10 Bartell stores, free health testing and screenings for such conditions as diabetes, hypertension and osteoporosis will be offered for free or at a discount, while 20 stores will have cosmetologists on hand to give the “mini makeovers” and demonstrate products from Revlon, L’Oréal and Maybelline.

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BEAUTY CARE

Murad debuts new anti-aging treatment

BY Antoinette Alexander

EL SEGUNDO, Calif. — Murad, whose skin care products are sold at select retail locations, including Sephora and Ulta, has announced the launch of Complete Reform with glyco firming complex, the latest anti-aging treatment product in the company’s Age Reform line.

"Complete Reform’s unique and exclusive carotenoid blend makes the product stand alone from the competition," stated Jeff Murad, VP product development. "As the next generation of defense for the skin, these powerful ingredients scavenge for free radicals and act as a bullet-proof vest for the cells, aiding in instant skin protection and long-term resilience."

According to the company, skin firmness can increase by 61% after one application.

Sold as a stand-alone retail product, Complete Reform also rounds out Murad’s new complete skin renewal kit, featuring a 1.5-oz. refreshing cleanser, hydro-dynamic ultimate moisture in 0.25 oz., the new Complete Reform in 0.33 oz. and the perfecting day cream SPF 30 in 0.7 oz.

Complete Reform is priced at $67 and the complete skin renewal kit is priced at $42.50. Beginning mid-March, both items will be available at Sephora, Sephora inside JCPenney, Ulta, Dillards, Massage Envy locations, and salons and spas across the country.

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Johnson Products sponsors SWAC tournament, shows off new product at event

BY Antoinette Alexander

NEW YORK — Johnson Products, a maker of ethnic hair care products, strengthened its commitment to historically black colleges and universities and their athletes by supporting the Farmers Insurance 2011 Southwestern Athletic Conference Basketball Tournament in March. As the exclusive hair care sponsor, the manufacturer debuted its new Ultra Sheen Men at the event.

The tournament took place March 9 to 12 at the Special Events Center in Garland, Texas.

At this year’s SWAC tournament, all of the student athletes received customized gift bags from Johnson Products Co. In addition, the manufacturer hosted in the Exhibit Hall an Ultra Sheen Men’s Grooming Lounge, where visitors could get a haircut, styling tips and win prizes. During the basketball games, the company hosted halftime challenges for fans.

As previously reported by Drug Store News, the company entered the men’s grooming segment in 2011 with the launch of its Ultra Sheen Men. The grooming collection, which includes grooming gel and wave conditioning pomade, is geared toward the "urban trendsetter man who has style and swagger," according to the company.

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