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Bartell Drugs celebrates Seattle Space Needle’s 50th anniversary

BY Antoinette Alexander

SEATTLE — Seattle-based regional player Bartell Drugs is celebrating the 50th anniversary of the city’s iconic Space Needle — a centerpiece for the 1962 Seattle World’s Fair — with a new multidimensional partnership that includes promotions and events throughout the anniversary.

Family-owned since 1890, Bartell Drugs already was a fixture in the Seattle area for 72 years as the first visitors took in the views from atop the iconic, 605-ft. Space Needle.

As part of the celebration, Bartell’s is inviting customers to help design Space Needle-themed reusable shopping bags. Children will submit a drawing of the Space Needle, while adults will enter their own photo of the Seattle landmark. Grand-prize winners in both child and adult categories will receive a $200 Space Needle SkyCity restaurant gift card and a $100 Bartell Drugs gift card. The winning photo and artwork will be featured on the reusable bags available at Bartell’s locations in September. The contest ends June 17.

With 58 stores in King, Pierce and Snohomish counties, Bartell Drugs will support the partnership with print and broadcast advertising, in-store merchandising and public relations support for co-promotions.

Built for the 1962 World’s Fair, the Space Needle has become the No. 1 attraction in the Pacific Northwest, with more than 1 million visitors each year. Along with SkyCity, the world’s first revolving restaurant, the Space Needle now is recognized as the global icon for the city of Seattle.

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The Little Clinic, University of Colorado health professionals expand health services

BY Antoinette Alexander

NASHVILLE, Tenn. — The Little Clinic and King Soopers have partnered with University of Colorado health professionals to develop new initiatives, including a clinical affiliation agreement, to expand health-and-wellness services.

The CU School of Medicine, College of Nursing and Skaggs School of Pharmacy and Pharmaceutical Sciences at the University of Colorado Anschutz Medical Campus, along with University Physicians Inc., King Soopers and The Little Clinic have entered into a clinical affiliation agreement.

Under the agreement, The Little Clinic locations inside select King Soopers will provide training to students from the CU Anschutz Medical Campus, and CU School of Medicine faculty will serve on the advisory board as well as participate in collaborative health care between the physicians and The Little Clinic.

“We share a common goal with King Soopers and The Little Clinic to strengthen our communities by working together to ensure access to health-and-wellness services,” stated Lilly Marks, VP health affairs for the University of Colorado and executive vice chancellor for the CU Anschutz Medical Campus. “Solutions to some of the more preventable health issues of our time can only be discovered through innovative programs and partnerships such as these.”

The Little Clinic currently operates 14 locations in select King Soopers across the Front Range.

This affiliation agreement follows two other programs at the University of Colorado Anschutz Medical Campus already supported by the grocer, including an educational grocery lab at the new Anschutz Health and Wellness Center. This project aims to help consumers get the most nutrition out of their food shopping dollars. The lab will help shoppers improve their diet quality to help them eat healthier, lose weight or meet nutritional requirements to manage such health conditions as diabetes.

While the grocery lab works with adults, a third program, called 5th Gear Kids, connects with children. The Anschutz Health and Wellness Center, along with Children’s Hospital Colorado, the Aurora Public Schools, the Cherry Creek School District and King Soopers, designed the program to address the rising rates of childhood obesity.

Additional programs, including a mammography van, are in the planning stages.

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Tone teams up with singer Kellie Pickler, introduces new Fruit Peel body wash

BY Antoinette Alexander

SCOTTSDALE, Ariz. — Henkel’s Tone brand is promoting the introduction of its Tone Fruit Peel body wash by partnering with country singer Kellie Pickler.

The Tone Turn it Up! series provides exclusive access to Pickler while she is on tour for her current album, "100 Proof," and also invites consumers to keep up with Pickler via Facebook through personal blog posts and a live Facebook chat. Fans also will have the chance to participate in contest giveaways, including a grand prize of an all-expenses-paid trip to Nashville to meet the country singer.

The Tone Turn it Up! series is timed this summer for the introduction of Tone Fruit Peel body wash with alpha-hydroxy fruit acids. Tone Fruit Peel body wash combines a blend of citrus, kiwi and apple essences to wash away dull skin and bring out a natural glow.

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