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Barq’s introduces new packaging design

BY Allison Cerra

ATLANTA — Barq’s is paying homage to its Gulf Coast heritage by introducing a new design on all of its products’ packaging.

The root beer brand said that while the cans will maintain their distinctive silver color, the new look features a diamond pattern reminiscent of the drink’s original 1898 12-oz. glass bottle packaging. Additionally, the label helps celebrate the brand’s 114-year history by keeping the simple slogan "It’s Good. Since 1898."

"When a beverage as beloved as Barq’s undergoes a significant packaging evolution, we have to remain true to the brand’s heritage and tradition while ensuring the brand is relevant to today’s consumers," said Christina Manganaro, senior marketing activation manager at Coca-Cola North America. "We think the new design presents a cleaner, simpler look that captures the brand’s essence in a way that will ultimately resonate with both dedicated Barq’s fans and those who are new to the brand."

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Report: Mars Chocolate to cut back on candy calories

BY Allison Cerra

HACKETTSTOWN, N.J. — Mars Chocolate is putting its candy bars on a diet, according to published reports.

The company is said to limit the calories on its well-known candy brands, including Snickers and Twix. According to a Reuters report, candy bars will tout no more than 250 calories by 2013. What’s more, the report said, such items as the 540-calorie king-size Snickers bar will be pulled from the market by 2014.

Click here for the full report.

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Marley Coffee expands retail distribution

BY Allison Cerra

LOS ANGELES — Marley Coffee has inked a distribution agreement that will expands its line’s availability on the East Coast, as well as in Hawaii.

The company said Marley Coffee now is available through NGB Distributing to retailers located in Pennsylvania, New Jersey, Delaware and Maryland. NGB distributes to such retailers as Weis Markets, Giant Food Stores, Wegmans, Genuardi’s, Boyer’s Food Markets, Valley Farm, Ahart, Elias Market and Bottom Dollar, as well as convenience stores. What’s more, Marley Coffee has also increased its presence in Hawaii through a new distribution agreement with Mulvadi Corp.

"We concluded 2011 with new distribution in Northern California and Colorado and are thrilled to begin 2012 with continued momentum as we bring Marley Coffee to more retailers and consumers," Marley Coffee CEO Brent Toevs said. "NGB Distributing and Muldavi Corporation are great partners who will help us expand our footprint with our new Marley Coffee Organic Ground line as well as our whole bean and single-serve pod offerings."

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