Barilla, Disney make pasta magical with multiplatform partnership
CHICAGO “The choice of Italy” just got magical.
Barilla’s Piccolini pasta has formed a new partnership with Disney, in which Barilla-sponsored games will be on Disney’s website for children’s use. For the first time, an advertiser has been integrated into the Create Tool’s Digital Painter feature with the Play it with Pasta function where children can build custom works of art with pasta-inspired stamps, brush strokes and textures to help bring a child’s artistic vision to life, the companies said.
Additionally, with the multiplatform promotion, parents and family members also can schedule 1-of-6 themed, personalized phone calls from such popular Disney characters as Mickey Mouse, Minnie Mouse, Donald Duck and Goofy for their little ones.
“We believe that our partnership offers a variety of activities to help a child thoroughly enjoy all aspects of mealtime, including a special surprise with a personal phone call from a Disney character,” said Kirk Trofholz, president of Barilla America. “Barilla is pleased to partner with Disney on this effort. Our miniature-sized Piccolini pasta was created with children in mind. With Disney’s help, we will create more magic for kids and parents this summer.”
Tea Forte rolls out Single Steeps
CONCORD, Mass. Tea Forte has introduced preportioned pouches to offer convenience to loose leaf tea lovers.
New Single Steeps are available in a 15 count sampler offering of Tea Forte’s five popular varieties for a suggested retail price of $12. Additionally, the company offers the Single Steeps Brewing System, a set complete with 24 pre-portioned pouches of Single Steeps tea and 12 oz KATI double-wall ceramic tea tumbler with integrated stainless-steel infusing basket at a suggested retail price of $24.
“Single Steeps affords tea aficionados and beginners alike the wonderful taste experience of loose leaf tea with perfect ease,” said company founder Peter Hewitt. “Steeping these delicious and extraordinary teas is as simple as opening the pre-portioned pouch of tea and emptying the contents into a teapot or infusing basket and pouring the water over the leaves to steep the perfect 12 oz cup or pot of tea. Now tea lovers can prepare the perfect cup anywhere, perfectly.”
Cougar Mints are on the (market) prowl
RIVERSIDE, Ill. A new pheromone-infused breath mint is gearing up to be a top-selling product this summer.
Cougar Mints, a breath mint product geared toward women, contains pheremones to trigger human response from those who smell them, according to Promotionalproducts.org — specializing in trade show giveaways — which is considering the product among its “Summer Hottest Sellers” list.
“These mints have only been available for a couple of months and we can barely keep them in stock,” says Tim Mercer, general manager of Promotionalproducts.org. “Not only are the mints popular, but [many] businesses that are looking for a giveaway at conventions.”