BEAUTY CARE

Bare Escentuals names Jim Taschetta as marketing officer

BY Antoinette Alexander

SAN FRANCISCO Bare Escentuals, which is known for its mineral-based makeup, has appointed former Procter & Gamble executive Jim Taschetta to the newly created position of chief marketing officer.

Taschetta, who is a 20-year marketing veteran, has held positions at Visa USA, Yodlee, The Coca-Cola Co. and P&G. Most recently, he served as senior vice president of marketing strategy and planning at Visa USA. Before that he spent 10 years in brand management at P&G, including seven years overseas where he managed the hair care and bar soap categories for Argentina and Uruguay.

In addition, Diane Miles as president of wholesale/international will oversee all of the company’s bricks-and-mortar wholesale relationships including Sephora, Ulta, department stores and spas as well as Bare Escentuals’ international business.

The company is searching for a president of retail who will oversee all aspects of Bare Escentuals’ company-owned boutiques.

Each position reports to Leslie Blodgett, chief executive officer.

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Maybelline signs German supermodel as spokesperson

BY Antoinette Alexander

NEW YORK Maybelline New York has named German supermodel Julia Stegner as its newest spokesperson.

She joins Maybelline New York’s roster of celebrities including Christy Turlington, Erin Wasson, Adriana Lima and Zhang Ziyi.

“We are thrilled to have Julia Stegner join our Maybelline New York family of spokespeople,” stated Cheryl Vitali, senior vice president of marketing for Maybelline New York Garnier. “Julia embodies the spirited, confident energy that is Maybelline New York. We’re looking forward to working with her on many campaigns for the brand.”

Stegner will make her television and print debut for Maybelline New York in February 2008.

She was discovered in 1999 by a modeling agency in Munich while she was still in high school. During a trip to Paris with her mother after graduation, Stegner met with major fashion houses who convinced her to pursue a full time modeling career. After opening the Autumn/Winter Yves Saint Laurent show in Paris in 2003, she went on to shoot their campaign. Soon after, she shot the cover of Italian Vogue.

Stegner was then gracing one the covers of countless magazines including Italian Vogue, French Vogue, Japanese Vogue, German Elle and I-D Magazine.

In May 2006, she traveled to Sierra Leone as a good-will ambassador for Unicef. Her trip was documented by German Vogue in order to help raise awareness for the cause. She is still involved with Unicef and plans to deepen her involvement to raise money for children in need.

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La Senza to carry VS beauty line

BY Antoinette Alexander

MONTREAL La Senza has announced that the Victoria’s Secret Beauty line will now be available exclusively in La Senza lingerie stores throughout Canada.

“We are very excited to be introducing the Victoria’s Secret Beauty line into Canada,” stated Laurence Lewin, president and co-founder of the La Senza Corp. “This arrangement is ideal for La Senza and Victoria’s Secret Beauty and the line coordinates perfectly with the image of La Senza and offers our customers an outstanding shopping experience. This is a volume business.”

The line is comprised of lip glosses and eyeshadows, as well as a body care collection and two fragrances. Earlier this year, La Senza launched a 10-store market test in key areas throughout the country. The six-month trial was successful and did not dilute La Senza’s core business.

Victoria’s Secret Beauty will have a dedicated zone in each store. As of October, Victoria’s Secret Beauty products will be available in Canada exclusively at all La Senza and La Senza Express stores.

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