Barbie celebrates 50 years at New York’s Fashion Week
EL SEGUNDO, Calif. Barbie is celebrating five decades as a fashion icon and pop culture princess with a line-up of celebrations, including the first-ever Barbie Runway Show at Fashion Week in New York in February.
On Feb. 14, 50 fashion designers will come together to showcase real-size, Barbie-inspired looks at Mercedes-Benz Fashion Week in the Tent at Bryant Park. Designer names are expected to be announced in early February.
In addition, cosmetics brand Stila has been named the Official Prestige Makeup Partner for 2009. In celebration of all things Barbie, Stila will introduce beauty products, including a limited edition spring collection of beauty cans and talking palette. This will precede a larger collection and Barbie beauty program slated for fall 2009 (available at Sephora 5th Avenue store, Sephora International stores and Sephora.com beginning in late January; fall collection due in late summer). The beauty program will extend beyond cosmetics and into hair care with partner T3. The T3 Barbie Hair Dryer is coming this fall.
Additional celebrations and partnerships taking place throughout the year include a Barbie Boutique & Exhibit at colette in Paris; the Jonathan Adler Loves Barbie collection of home decor for grown ups; and the opening in March 2009 of the brand?s first-ever flagship store in Shanghai. The Shanghai flagship store will house 1,500 square meters and six stories of Barbie retail-tainment. Designed for girls of all ages, the store will be a place where girls can shop, dine, enjoy a day at the spa and become a fashion designer or runway supermodel.
Brooke Shields named Coppertone spokeswoman
KENILWORTH, N.J. Schering-Plough, the maker of Coppertone, has named actress and model Brooke Shields a spokeswoman for the brand’s new Coppertone NutraShield with Dual Defense.
“I am excited to work with the Coppertone brand to help raise awareness on the need for year-round sun protection and the benefits of antioxidants in promoting natural skin repair,” stated Shields.
The new NutraShield product line, which includes a SPF 70+ Faces lotion as well as SPF 70+ and SPF 30 for the body, is a broad spectrum sunscreen lotion enriched with antioxidants that promote natural skin repair and combat premature skin aging from the sun.
Gillette develops new men’s line
NEW YORK Gillette is expanding its portfolio with the launch of several men’s hair styling and personal care products.
To meet the needs of today’s men who want to look good but desire a simple and quick grooming routine, Gillette has developed a line of Gillette Styling products that will be available in February. The collection is comprised of six products including gels, hairspray and putties.
Also launching in February are the newly formulated Gillette Series Shave Gels and new Gillette Fusion Gamer. The razor features the technology and performance of the 5-Blade Gillette Fusion shaving system but with a new look. The three new Gillette Series Shave Gels have been formulated with advanced lubricants. Extra Comfort enhances razor glide; Cool Cleansing cools the skin; and Moisturizing hydrates the skin while shaving.
There’s also the new Gillette Clinical Strength Ultra Comfort anti-perspirant and deodorant, which is currently available.
Launching in May are two new Hydrating Body Washes. The new products include a Hydrator + Body Wash for Sensitive Skin and Hydra-Scrub + Body Wash, which uses power beads to help remove dry skin.