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Barbara’s introduces two new cereals for kids

BY Jason Owen

MARLBOROUGH, Mass. — Barbara’s, a natural foods company, today announced the expansion of its Snackimals product line to the cereal aisle with two flavors of cereal for kids.

Snackimals Cereals are hitting retail shelves now in two varieties: Vanilla Blast and Cinnamon Crunch.

"Snackimals Cereals are the first cereals for children in the natural aisle to come in fun animal shapes. They’re organic, Non-GMO verified, loaded with whole grains — and they’ve been taste-tested with kids, so we know that the flavors are kid-approved," said Federico Meade, Barbara’s vice president of marketing. "Snackimals Cereals join a robust line of Barbara’s cereals and snacks that are delicious and wholesome. With only 7 grams of sugar per serving of Snackimals Cereal and 8 grams of whole grains, parents can feel good about what’s in their kids’ cereal bowls."

In keeping with Barbara’s commitment to provide great-tasting, wholesome products, Snackimals Cereals were consumer tested with kids and parents for flavor appeal to offer a balance between taste and nutrition. Snackimals Cereals are a natural food and are:

  • USDA Organic;

  • Non-GMO verified;

  • Low in sugar – contain only 7 grams of sugar per serving;

  • A source of whole grains – contain 8 grams of whole grains per serving;

  • Prebiotic for digestive health;

  • Good source of fiber and calcium;

  • Fat free;

  • Naturally cholesterol free;

  • Low sodium;

Snackimals Cereals were inspired by Barbara’s Snackimals Cookies, which are made with organic grain and high quality ingredients. Both Snackimals Cookies and Snackimals Cereals are made with simple, wholesome ingredients and do not contain hydrogenated oil, high fructose corn syrup or refined white sugar.

Additionally, Barbara’s Snackimals Cereals are packaged using GreenChoice 100% recycled cartons that are made with 100% clean energy, are 100% carbon neutral, and use environmentally friendly inks.

Snackimals Cereals in Vanilla Blast and Cinnamon Crunch varieties (9-ounce box) are now available at major retail grocery stores and natural food stores nationwide.


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Reports: Amazon may be planning store in London

BY Alaric DeArment

NEW YORK — Rumors are circulating that Amazon may be opening a brick-and-mortar store in London, according to published reports.

The website Ecommercebytes.com reported on an ad that appeared on the classified-ad site Gumtree.com, for positions at an Amazon store to open in East London.

"As this is our first Amazon store you will be a part of our companies [sic] history," the ad reads. "You will be heavily promoting the store within Westfield enticing passers by to visit our state of the art show room."

Currently, the reply button doesn’t work, and according to reports, the Seattle-based online retailer was not responding to requests for comment.

 

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Retailers mark Earth Day with sustainability efforts

BY Alaric DeArment

LANDOVER, Md. — Giant Food of Landover, Md., is one of several retailers promoting environmental awareness as part of Earth Day Monday, the Ahold USA-owned retailer said.

Giant-Landover said it would focus on offering products that are sustainably sourced and reducing the environmental effects of its operations, including a commitment to reducing its carbon footprint by 20% by 2015. A new "Sustainable Choice" program is designed to encourage customers to choose sustainable products, including seafood, and the company hopes to divert 90% of waste going to landfills and incineration plants through an expansion to its organic recycling program, in order to reach "zero waste."

"Giant is proud to renew our focus on environmental sustainability," Giant-Landover public and community relations manager Jamie Miller said. "Making efforts to reduce our impact and encouraging our customers to do the same is crucial to protecting and preserving the communities in which we live and work."

Stop & Shop, another Ahold USA banner, made a similar announcement last week.

Meanwhile, mass merchandiser Target Corp. marked Earth Day on Sunday by giving away 1.5 million reusable shopping bags, 250,000 of which contained samples of sustainable products such as Annie’s Bunny Grahams, Seventh Generation Laundry Detergent, Burt’s Bees Moisturizing Cream and Method Dish Soap.

 

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