HEALTH

Banishing balding

BY Michael Johnsen

CHICAGO — Balding men will give up just about anything to get their hair back, according to a recent survey out of the International Society of Hair Restoration Surgery — including that monster 60-in. LCD HDTV bought for this year’s airing of the 49ers versus the Ravens. Of the 2,338 men with male pattern hair loss polled, more than 56% said they would be willing to give up something they owned in exchange for more hair. But they might not have to go as far as getting surgery with the launch of Lifes2good Natural Healthcare’s Viviscal Man. It’s a supplement that not only helps to nourish thinning hair and promote existing hair growth, but also might keep that latest big screen off of eBay.

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HEALTH

Lozenge sales stay healthy this flu season

BY Michael Johnsen

Sore throats and dry coughs are more prevalent symptoms associated with the flu. With the severe 2012-2013 flu season to date, that means a healthy amount of lozenge sales. One of the bigger winners across the top 10 vendors is Reckitt Benckiser, which launched Cepacol Sensations this fall. The product line contains a lower amount of numbing medication than traditional Cepacol products, yet still provides either an instantly cooling, warming or refreshing sensation. Sales of all Reckitt Benckiser lozenges totaled $10.9 million, up 67.6%.

 

 

The article above is part of the DSN Category Review Series. For the complete Cough-Cold Sell-Through Report, including extensive charts, data and more analysis, click here.

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Mom’s creation helps prevent allergy-related ER trips

BY Michael Johnsen

It’s another innovative, yet simple, "Made by Mom" product in the pediatric section. Iris Shamus, the mom and entrepreneur behind AllerMates, developed a line of fun characters that kids won’t have a problem wearing and will alert caregivers to specific food allergies.

The display pictured here is positioned alongside a diverse pediatric OTC section in CVS/pharmacy that not only features pediatric cough-cold remedies, but also pediatric analgesics and digestives. AllerMates can help spread the word on a child’s allergies through alert stickers, EpiPen cases and a multi-allergy charm bracelet with the corresponding allergy "charms." AllerMates has even developed dog tags that a child with allergies can hang around her neck.

According to the American Academy of Asthma and Immunology, 8% of all children under 18 years have a food allergy. Peanut is the most prevalent, followed by milk and shellfish.

Antihistamines can be used to help relieve the onset of minor allergy symptoms. Overall, sales of cold and sinus tablets were up 4.4% to $955 million for the 12 weeks ended Dec. 30, according to SymphonyIRI Group data.

 

 

The article above is part of the DSN Category Review Series. For the complete Cough-Cold Sell-Through Report, including extensive charts, data and more analysis, click here.

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