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Band-Aid, Neosporin celebrate 125 years of the first aid kit

BY Michael Johnsen

SKILLMAN, N.J. — The topical healthcare brands of Johnson & Johnson Consumer Companies, including Band-Aid brand adhesive bandages and Neosporin products, on Tuesday celebrate the 125th anniversary of the first aid kit. In 1888, J&J pioneered the first commercial first aid kits, which were originally designed to help railroad workers care for the wounds and injuries they received from laying railroad track. To commemorate this milestone, the brands have launched a new campaign to help educate consumers about the importance of first aid preparedness.

According to a recent survey with Wakefield Research, as many as 42% of Americans have been unable to care for an injury because they did not have the first aid supplies on hand, J&J noted. Nearly half (46%) of respondents incorrectly believe that an uncovered wound heals faster than a covered wound and nearly a third (31%) of adults do not own a first aid kit. In fact a majority of respondents (62%) say they do not currently have an emergency preparedness plan in place, including an up-to-date first aid kit, emergency meeting place and copies of important documents.

The Everyday Care campaign kicks off with a partnership with Safe Kids Worldwide that leverages the support of Maggie Gyllenhaal on an initiative to prevent childhood injuries by helping educate children and their caretakers about sports safety.

"We are proud to continue our tradition of helping consumers provide comfort and care to their families every day through our partnership with Safe Kids Worldwide," stated Carmen Nestares, marketing director at J&J Consumer Companies. "Now, when consumers create their custom first aid kits, they are not only contributing to a great cause, they are also better preparing themselves and their families with products that fit their specific needs — whether they are getting ready for a summer trip, camp, sporting activities or simply just updating their medicine cabinets."

To help consumers learn more about the importance of first aid and be better prepared for minor injuries, J&J’s Topical Healthcare Brands have created a new microsite that offers important tips as well as coupons for products.

Consumers can support this campaign by creating custom First Aid Kits. When they purchase three or more first aid products they will receive a free first aid bag. For every bag redeemed, the Topical Healthcare Brands will donate to Safe Kids Worldwide.

"With this donation, we will be able to create Sports Safety Clinic Kids’ Zones where children will learn important tips such as how to stay properly hydrated, the importance of warming up, how to handle injuries and how to identify a concussion," commented Kate Carr, president and CEO, Safe Kids Worldwide. 

A complete history of the first aid kit is available on J&J’s Kilmer House blog


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GelStat working deal to expand product portfolio

BY Michael Johnsen

PALM CITY, Fla. — GelStat on Monday announced its intent to acquire the rights to multiple products from Larry Gershman. The transaction is subject to the completion of standard due diligence and closing conditions and is expected to close within 45 days.

"This is an important milestone for GelStat as it is an extremely synergistic transaction that brings products and management depth to the company," stated Gerald Kieft, CEO GelStat. "It also validates GelStat’s strategy to aggressively pursue acquisition targets that possess products with proven science, marketing or distribution," he said. "Additionally, it fits into the company’s goal of becoming a global healthcare products company. Gershman’s vast experience as a senior executive at top marketing firms and healthcare companies is exactly what GelStat needed to take the company to the next level. He has led many consumer product launches in the past that have generated tens of millions of dollars in revenue."

The products include an appetite suppressant chewing gum, an energy product, a joint pain lubricant and cartilage renewal product and a silver nano-particles anti-microbial and anti-acne face product.

Upon closing of the transaction, Gershman will assume the position as CEO and chairman GelStat. Kieft, the company’s present CEO, will assume the position of CFO. 


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Top minds in retail to headline exclusive DSN-Mack Elevation event

BY Rob Eder

LAS VEGAS — Winners create the future; losers let the future happen to them. To help leading retailers and vendors better understand how to leverage mutual assets and create a winning future — and optimize meetings at NACDS Total Store Expo — the Mack Elevation Forum and the Drug Store News Group will co-host an exclusive one-day summit, here, at the Westin Hotel, Aug. 9. A special kickoff for NACDS Total Store Expo, "The Elevation Forum: The Seven Ideas to Create the Future,” brings together some of the top minds in retail to give attendees a grasp of emerging industry best practices in strategic sales, marketing, merchandising and retail consumer packaged goods strategy.

Highlights of the event will include:

  • Ken Martindale, Rite Aid president and COO — how to re-imagine and reinvent your business;
  • Google head of industry and retail Ted Souder — how to build an infectious brand;
  • Walgreens’ Shannon Curtin, VP beauty, personal care and seasonal — the best practices for retailer-vendor new item co-creation;
  • Chase Wales, director and category leader of health and beauty at Amazon — how to create a game-changing culture through speed, agility and new digital consumer experience;
  • Dennis Moore, Nielsen’s SVP analytics — the future of big data and how to synthesize social media, market basket and syndicated data;
  • Mark Jones of IDEO, makers of the first mouse for Apple and the first Treo — how to create a culture of innovation; and
  • IRI VP and general manager of strategy Larry Levin — incremental growth through localized assortments.

"They best win through joint development, and they are in a constant dialogue with their partners," noted Dan Mack, founder and leader of Mack Elevation Forum, who will moderate the forum. "They unleash growth by creating the future with their retail partners."

"[Like] the TED series of conferences, our mission is to create a similar experience for our industry," noted DSN publisher Wayne Bennett.

"It is not about the size of your organization," Mack noted. "It’s about the value you create with the consumer, the retailers and the industry. This is an event for leaders who are looking for an edge."

To register for the event, or to learn more, visit ElevationForum.com.

For sponsorship opportunities, contact Drug Store News Group publisher Wayne Bennett at [email protected]

 

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