HEALTH

Band-Aid launches Muppet app to take the ‘ouch’ out of the ‘owie’

BY Michael Johnsen

SKILLMAN, N.J. — Band-Aid brand adhesive bandages on Wednesday unveiled the Band-Aid Brand Magic Vision app featuring Disney’s The Muppets. The one-of-a-kind application and platform employs augmented reality technology to provide parents with an ability to entertain their kids during that moment they get hurt. By downloading the app, parents and children can scan any of the Band-Aid brand adhesive bandages strips and boxes featuring Disney’s The Muppets and view any of three distinct adventures and performances from the Muppets.

The Band-Aid Magic Vision app featuring Disney’s The Muppets uses AR technology to merge a child’s real-life surroundings with graphics displayed on the digital screen. Whether singing along to Kermit the Frog’s serenade, striking a pose with Miss Piggy or aiding The Great Gonzo on his daring act of lunacy, the AR app is designed to entertain and make Muppets fans forget about their "boo-boos." The free app is now available for iOS devices (iPhone 4/s or iPad 2+) in the Apple App Store.

"For nearly 100 years, parents have relied on Band-Aid Brand to help heal their kids’ cuts and scrapes, which means we have also become a part of those special, soothing and nurturing moments," stated Hugh Dineen, VP Johnson & Johnson Consumer Cos. "Whether through our fashion-forward bandages or through this new technology-forward app, Band-Aid Brand is committed to providing unexpected delight during the healing process."

To check out a visual demonstration of the new app, click here.


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Cirrus Healthcare launches line of Hello Kitty antimicrobial earplugs

BY Michael Johnsen

COLD SPRING HARBOR, N.Y. — Cirrus Healthcare Products earlier this month announced the launch of its Hello Kitty-licensed earplugs for swimming and sound protection. The earplugs are individually printed with the cartoon characters encouraging young children to wear ear protection while swimming.

The Hello Kitty ultra soft earplugs employs the same technology as the antimicrobial earplug BioEars — soft silicone earplugs which use ActivAloe. The earplugs are easily molded to the shape of your ear providing an airtight seal, resulting in ears being protected from water penetration and harsh noise.

Hello Kitty earplugs come in packs of three and six in a waterproof carry case, with a suggested retail price of $3.99 and $5.49, respectively.

Cirrus over the next 12 months will be releasing an additional 10 uniquely-printed themed ear care products, the company said.


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Boehringer Ingelheim launches Dulcolax for women

BY Michael Johnsen

RIDGEFIELD, Conn. — Boehringer Ingelheim last week announced the launch of Dulcolax Laxative Tablets for Women — tablets that are "comfort-coated" to protect a woman’s stomach so the active ingredient, bisacodyl, is released only in the large intestine — to correspond with National Women’s Health Week.

According to a new national survey sponsored BI, constipation ranks as one of the top women’s health issues that women are least likely to discuss. “National Women’s Health Week is the perfect opportunity for women to take charge of their health needs, including that unmentionable ‘c-word’ — constipation,” stated Jennifer Wider, medical adviser for Cosmopolitan magazine and the Society for Women’s Health Research. “Women are significantly more likely to suffer from constipation than men, but preventing and treating constipation is almost always simple if you address it like any other health problem.”
 
Additional national constipation survey findings show that:

  • Constipation and sex are statistically tied as the most uncomfortable topics for women to discuss (29% and 30%, respectively);

  • 37% of women say they don’t talk about constipation with anyone;

  • 34% of women confide in other women, compared to only 25% who confide in men; and

  • Only fertility (53%) and fibromyalgia (44%) rank higher than constipation (41%) for the least heard about or talked about women’s health issue.

Dulcolax for Women is available in 25-count packs at local retailers nationwide. Women who are pregnant or breast-feeding should always ask their healthcare provider before taking Dulcolax Laxative Tablets. Recent clinical research that studied 10 mg of Dulcolax (two tablets) showed that bisacodyl is not excreted in breastmilk, the company said.


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