Banana Boat, Chip Ganassi Racing Teams partner for Indianapolis 500
INDIANAPOLIS — Banana Boat sun care is racing through Indianapolis as part of its sponsorship with Chip Ganassi Racing Teams for the 2012 IZOD IndyCar Series racing season.
The two brands teamed up to help Indianapolis 500 fans stay cool and protected from the extreme sun and heat at the upcoming race with the brand’s new Banana Boat Sport Performance CoolZone continuous spray sunscreen. The new line promises to instantly cool and refresh skin while providing protection against UVA and UVB rays.
The partnership features a Banana Boat brand-themed car that two-time Indianapolis 500 winner, Dario Franchitti, drove in the season-opening Grand Prix of St. Petersburg race in March. The driver also adorns the brand’s logo on his fire suit for the entire 2012 racing season.
Banana Boat sun care also is hosting a fan experience trackside at the Indianapolis 500, where it will provide fans with a break from the sun, offering quick relief and sun protection in the Banana Boat CoolZone Sunscreen Pit Stop. Here, fans will have the opportunity to receive a "cool-over" with the new sunscreen, play games and nab giveaways.
In addition, fans can visit the Banana Boat CoolZone brand Facebook tab for exclusive videos from Franchitti, as well as NASCAR driver Jamie McMurray and their respective pit crews. Fans also can enter for a chance to win a CoolZone brand Pit Crew Experience with McMurray at an upcoming race.
Former EPA executive joins P&G’s U.S. sustainability expert advisory panel
CINCINNATI — Procter & Gamble has announced that former EPA assistant administrator Steve Owens is the newest member of the company’s U.S. sustainability expert advisory panel.
Owens, who joined his first SEAP meeting earlier this month in Cincinnati, brings a strong background in environmental, safety and health issues to the panel, P&G said.
The U.S. panel includes national sustainability thinkers who have consulted extensively on sustainability initiatives as well as on product supply and brand innovations globally. The panel’s mission is to provide external perspective into U.S. P&G environmental sustainability practices by evaluating specific initiatives, collaborating with P&G brand representatives and exploring opportunities to facilitate communications with customers, consumers and key stakeholder groups.
“As P&G continues to make progress against its long term environmental vision and goals, Steve brings a wealth of both strategic insight and functional expertise to help guide the company’s approach,” said Rick Hackman, associate director of technical external relations for P&G. “We welcome the new perspective he brings to our discussions.”
Owens served as the U.S. Environmental Protection Agency’s assistant administrator in charge of its Office of Chemical Safety & Pollution Prevention from 2009 until Nov. 30 last year, where he was responsible for managing U.S. regulatory and scientific programs under several statutes, including the Toxic Substances Control Act and the Federal Food, Drug and Cosmetic Act. As assistant administrator, he was also responsible for many of the EPA’s collaborative pollution prevention programs and the implementation of the federal Pollution Prevention Act. Owens is currently in private law practice with the Squire Sanders law firm.
The announcement follows several P&G environmental sustainability milestones, which include:
Making its environmental sustainability supplier scorecard analysis tool freely available for use by any company. The Excel-based tool enables companies to measure and interpret key environmental sustainability metrics across their supply chains and identify progress as well as opportunities for improvement.
Launching the “Take a Load Off” campaign featuring Tide Coldwater in honor of Earth Day 2012. This program educates and empowers consumers nationwide to switch to cold water laundry washing.
Monkey Sea Monkey Doo develops all-natural, hypoallergenic personal care for little ones
IRVINE, Calif. — Monkey Sea Monkey Doo, a maker of all-natural hypoallergenic skin and hair care products, has announced the release of a new line for babies and children.
Monkey Sea Monkey Doo’s body care products are hypoallergenic and do not contain gluten, soy, dairy or oats. The formulas are infused with such ingredients as jojoba oil, olive oil and aloe leaf extract.
Monkey Sea Monkey Doo is a woman- and family-owned company that was founded by Maria Mills. Mills, a mother of two with one facing severe allergies, designed the all-natural bath and body care line for babies and children who suffer from extreme allergies, health conditions, sensitive skin or any child in general.
Leaping Bunny, a vegan-friendly organization, recently certified Monkey Sea Monkey Doo’s unscented line and cherry line (natural aroma). The unscented fragrance-free line offers a 2-in-1 shampoo and body wash with an everyday lotion. The cherry line has a 3-in-1 shampoo, body wash and conditioner, as well as an everyday lotion. The cherry 3-in-1 and the unscented 2-in-1 also can be used as bubble bath.
Monkey Sea Monkey Doo currently is formulating a new moisturizing cherry conditioner.